Volunteer Job Description for Targeted GOTV Work in Marginalized Communities

Volunteer Job Description for Targeted GOTV Work in Marginalized Communities

Position Title: GOTV Project Volunteer

Organization: Austin NOW

Duration: June 1, 2024 - November 30, 2024

Objective: Assist Austin NOW in executing a targeted Get Out The Vote (GOTV) campaign aimed at increasing voter registration and participation in marginalized communities.

Team Roles and Responsibilities for Austin NOW's GOTV Project

 Volunteer Coordinator

• Responsibilities:
• Recruit, train, and manage volunteers for various GOTV activities.
• Schedule volunteer shifts and ensure adequate coverage for all events.
• Provide support and guidance to volunteers during their shifts.
• Maintain volunteer records and track participation.
• Recognize and appreciate volunteer contributions.

Volunteer Outreach Coordinator

• Responsibilities:
• Develop and implement outreach strategies to engage marginalized and underrepresented communities.
• Collaborate with local organizations and community leaders.
• Coordinate door-to-door canvassing, phone banking, and peer-to-peer texting campaigns.
• Monitor and report on outreach activities and their effectiveness.

Volunteer Communications Specialist

• Responsibilities:
• Create and manage content for social media campaigns and the project website.
• Develop messaging tailored to the unique concerns of the targeted communities.
• Design and distribute informational materials (flyers, leaflets, etc.).
• Coordinate with the media to promote events and activities.
• Track engagement metrics and adjust communication strategies accordingly.

 Volunteer Events Coordinator

• Responsibilities:
• Plan and execute community events such as voter registration drives, workshops, and motorcades.
• Secure venues and necessary permits for events.
• Coordinate event logistics, including setup, materials, and refreshments.
• Promote events through various channels.
• Collect feedback from participants to improve future events.

Volunteer Data Analyst

• Responsibilities:
• Collect, analyze, and interpret data from GOTV activities.
• Track and report on key metrics, such as voter registration numbers and event attendance.
• Use data to evaluate the effectiveness of outreach strategies and make recommendations for improvement.
• Maintain accurate and up-to-date records of all project data.

Volunteer Technology Specialist

• Responsibilities:
• Manage and maintain the technology platforms used for phone banking, texting campaigns, and data collection.
• Provide technical support to team members and volunteers.
• Ensure data security and privacy compliance.
• Assist in the development and maintenance of the project website.

Volunteer Community Liaison

• Responsibilities:
• Serve as the primary point of contact between Austin NOW and local community organizations.
• Build and maintain relationships with community leaders and stakeholders.
• Gather feedback from the community to inform project strategies.
• Advocate for the needs and concerns of the community within the project team.

Summary of Tools Needed for Each Role:

• Volunteer: Volunteer management software (Volgistics, SignUpGenius), scheduling tools (Calendly).
• Outreach Coordinator: Contact management systems (Salesforce, HubSpot), canvassing tools (MiniVAN, Ecanvasser).
• Volunteer Communications Specialist: Social media management tools (Hootsuite, Buffer), graphic design software (Canva, Adobe Illustrator).
• Volunteer Events Coordinator: Event planning tools (Eventbrite), logistics management tools.

Project Outline:

Step 1: Project Kick-off and Planning

1. Internal Team Orientation and Training:

• Participate in orientation sessions to understand project goals, roles, and responsibilities.
• Receive training on GOTV activities, voter registration processes, and community engagement techniques.

1. Develop Detailed Project Plan:

• Help outline specific tasks, deadlines, and responsible individuals for each activity.
• Assist in creating a timeline for each phase of the project.

1. Finalize Outreach Materials and Messaging:

• Aid in designing and printing leaflets, posters, and other informational materials.
• Develop scripts for phone banking and peer-to-peer texting.

Step 2: Pre-Campaign Outreach

1. Phone Banking:

• Make phone calls to introduce the campaign and encourage voter registration.

1. Outreach to Local Community Leaders:

• Reach out to community leaders to build partnerships and collaborations.

1. Social Media Awareness Campaign:

• Launch social media campaigns to raise awareness about the importance of voting.

Step 3: Direct Community Engagement

1. Door-to-Door Canvassing:

• Visit targeted communities and engage residents directly.

1. Information Tables:

• Establish tables at strategic locations and events to distribute materials and engage with the community.

1. Peer-to-Peer Texting Campaign:

• Use texting campaigns to connect with individuals in a personalized manner.

Step 4: Voter Education Initiatives

1. Voter Education Workshops:

• Collaborate with local partners to host workshops on voter rights and registration.

1. Social Media Engagement:

• Focus on educational content to inform the community about voting processes.

1. Distribute Leaflets:

• Hand out leaflets in targeted areas to raise awareness about voting.

Step 5: Mid-Campaign Review and Adjustments

1. Evaluate Outreach Activities:

• Assess the effectiveness of phone banking, canvassing, and other outreach activities.

1. Adjust Strategies Based on Feedback:

• Modify outreach strategies based on data and community feedback.

1. Strengthen Community Partnerships:

• Deepen collaborations with local organizations and leaders.

Step 6: Visibility Events

1. Organize Motorcades:

• Plan and execute motorcades in key areas to increase campaign visibility.

1. Host Community Events:

• Organize events to celebrate civic engagement and encourage voter registration.

1. Voter Registration Events:

• Hold registration events at accessible locations.

Step 7: Final Push for Voter Registration

1. Intensify Phone Banking Efforts:

• Increase the frequency and reach of phone banking campaigns.

1. Collaborate with Local Businesses:

• Partner with businesses to host voter registration events.

1. Targeted Social Media Campaigns:

• Focus on maximizing voter registration through targeted ads and posts.

Step 8: Early Voting Promotion

1. Encourage Early Voting:

• Promote early voting through social media and community outreach.

1. Informational Sessions:

• Host sessions on the importance of early voting.

1. Mobilize Volunteers:

• Increase volunteer engagement for early voting initiatives.

October 16 - November 10

Step 9: Election Day Activities and Post-Campaign Evaluation

1. Election Day Activities:

• Deploy volunteers to support voters and monitor polling stations.

1. Monitor and Address Issues:

• Provide support to address any issues arising on Election Day.

1. Post-Campaign Evaluation:

• Collect data and feedback to evaluate the campaign’s impact.

 November 11 - November 30

Step 10: Post-Campaign Activities and Reporting

1. Administer Post-Project Surveys:

• Distribute surveys to gather feedback from participants and community members.

1. Collect Final Quantitative Data:

• Gather data on voter turnout and registration numbers.

1. Compile and Submit Final Project Report:

• Prepare a comprehensive report for the NOW Foundation.

Requirements:

• Commitment to the project timeline and responsibilities.
• Strong communication and organizational skills.
• Ability to work both independently and as part of a team.
• Proficiency in using relevant tools and software (training will be provided).

Benefits:

• Gain valuable experience in community organizing and voter engagement.
• Contribute to a meaningful cause and help empower marginalized communities.
• Develop skills in project management, communication, and outreach.

Application Process: Interested candidates should submit a volunteer application form and attend an orientation session. For more information, please contact [Contact Information].

This job description outlines the key roles and responsibilities of volunteers participating in Austin NOW's targeted GOTV campaign, ensuring a structured and effective approach to increasing voter registration and participation in marginalized communities.