Volunteer Job Description for Targeted GOTV Work in Marginalized Communities
Position Title: GOTV Project Volunteer
Organization: Austin NOW
Duration: June 1, 2024 - November 30, 2024
Objective: Assist Austin NOW in executing a targeted Get Out The Vote (GOTV) campaign aimed at increasing voter registration and participation in marginalized communities.
Team Roles and Responsibilities for Austin NOW's GOTV Project
Volunteer Coordinator
- Responsibilities:
- Recruit, train, and manage volunteers for various GOTV activities.
- Schedule volunteer shifts and ensure adequate coverage for all events.
- Provide support and guidance to volunteers during their shifts.
- Maintain volunteer records and track participation.
- Recognize and appreciate volunteer contributions.
Volunteer Outreach Coordinator
- Responsibilities:
- Develop and implement outreach strategies to engage marginalized and underrepresented communities.
- Collaborate with local organizations and community leaders.
- Coordinate door-to-door canvassing, phone banking, and peer-to-peer texting campaigns.
- Monitor and report on outreach activities and their effectiveness.
Volunteer Communications Specialist
- Responsibilities:
- Create and manage content for social media campaigns and the project website.
- Develop messaging tailored to the unique concerns of the targeted communities.
- Design and distribute informational materials (flyers, leaflets, etc.).
- Coordinate with the media to promote events and activities.
- Track engagement metrics and adjust communication strategies accordingly.
Volunteer Events Coordinator
- Responsibilities:
- Plan and execute community events such as voter registration drives, workshops, and motorcades.
- Secure venues and necessary permits for events.
- Coordinate event logistics, including setup, materials, and refreshments.
- Promote events through various channels.
- Collect feedback from participants to improve future events.
Volunteer Data Analyst
- Responsibilities:
- Collect, analyze, and interpret data from GOTV activities.
- Track and report on key metrics, such as voter registration numbers and event attendance.
- Use data to evaluate the effectiveness of outreach strategies and make recommendations for improvement.
- Maintain accurate and up-to-date records of all project data.
Volunteer Technology Specialist
- Responsibilities:
- Manage and maintain the technology platforms used for phone banking, texting campaigns, and data collection.
- Provide technical support to team members and volunteers.
- Ensure data security and privacy compliance.
- Assist in the development and maintenance of the project website.
Volunteer Community Liaison
- Responsibilities:
- Serve as the primary point of contact between Austin NOW and local community organizations.
- Build and maintain relationships with community leaders and stakeholders.
- Gather feedback from the community to inform project strategies.
- Advocate for the needs and concerns of the community within the project team.
Summary of Tools Needed for Each Role:
- Volunteer: Volunteer management software (Volgistics, SignUpGenius), scheduling tools (Calendly).
- Outreach Coordinator: Contact management systems (Salesforce, HubSpot), canvassing tools (MiniVAN, Ecanvasser).
- Volunteer Communications Specialist: Social media management tools (Hootsuite, Buffer), graphic design software (Canva, Adobe Illustrator).
- Volunteer Events Coordinator: Event planning tools (Eventbrite), logistics management tools.
Project Outline:
Step 1: Project Kick-off and Planning
- Internal Team Orientation and Training:
- Participate in orientation sessions to understand project goals, roles, and responsibilities.
- Receive training on GOTV activities, voter registration processes, and community engagement techniques.
- Develop Detailed Project Plan:
- Help outline specific tasks, deadlines, and responsible individuals for each activity.
- Assist in creating a timeline for each phase of the project.
- Finalize Outreach Materials and Messaging:
- Aid in designing and printing leaflets, posters, and other informational materials.
- Develop scripts for phone banking and peer-to-peer texting.
Step 2: Pre-Campaign Outreach
- Phone Banking:
- Make phone calls to introduce the campaign and encourage voter registration.
- Outreach to Local Community Leaders:
- Reach out to community leaders to build partnerships and collaborations.
- Social Media Awareness Campaign:
- Launch social media campaigns to raise awareness about the importance of voting.
Step 3: Direct Community Engagement
- Door-to-Door Canvassing:
- Visit targeted communities and engage residents directly.
- Information Tables:
- Establish tables at strategic locations and events to distribute materials and engage with the community.
- Peer-to-Peer Texting Campaign:
- Use texting campaigns to connect with individuals in a personalized manner.
Step 4: Voter Education Initiatives
- Voter Education Workshops:
- Collaborate with local partners to host workshops on voter rights and registration.
- Social Media Engagement:
- Focus on educational content to inform the community about voting processes.
- Distribute Leaflets:
- Hand out leaflets in targeted areas to raise awareness about voting.
Step 5: Mid-Campaign Review and Adjustments
- Evaluate Outreach Activities:
- Assess the effectiveness of phone banking, canvassing, and other outreach activities.
- Adjust Strategies Based on Feedback:
- Modify outreach strategies based on data and community feedback.
- Strengthen Community Partnerships:
- Deepen collaborations with local organizations and leaders.
Step 6: Visibility Events
- Organize Motorcades:
- Plan and execute motorcades in key areas to increase campaign visibility.
- Host Community Events:
- Organize events to celebrate civic engagement and encourage voter registration.
- Voter Registration Events:
- Hold registration events at accessible locations.
Step 7: Final Push for Voter Registration
- Intensify Phone Banking Efforts:
- Increase the frequency and reach of phone banking campaigns.
- Collaborate with Local Businesses:
- Partner with businesses to host voter registration events.
- Targeted Social Media Campaigns:
- Focus on maximizing voter registration through targeted ads and posts.
Step 8: Early Voting Promotion
- Encourage Early Voting:
- Promote early voting through social media and community outreach.
- Informational Sessions:
- Host sessions on the importance of early voting.
- Mobilize Volunteers:
- Increase volunteer engagement for early voting initiatives.
October 16 - November 10
Step 9: Election Day Activities and Post-Campaign Evaluation
- Election Day Activities:
- Deploy volunteers to support voters and monitor polling stations.
- Monitor and Address Issues:
- Provide support to address any issues arising on Election Day.
- Post-Campaign Evaluation:
- Collect data and feedback to evaluate the campaign’s impact.
November 11 - November 30
Step 10: Post-Campaign Activities and Reporting
- Administer Post-Project Surveys:
- Distribute surveys to gather feedback from participants and community members.
- Collect Final Quantitative Data:
- Gather data on voter turnout and registration numbers.
- Compile and Submit Final Project Report:
- Prepare a comprehensive report for the NOW Foundation.
Requirements:
- Commitment to the project timeline and responsibilities.
- Strong communication and organizational skills.
- Ability to work both independently and as part of a team.
- Proficiency in using relevant tools and software (training will be provided).
Benefits:
- Gain valuable experience in community organizing and voter engagement.
- Contribute to a meaningful cause and help empower marginalized communities.
- Develop skills in project management, communication, and outreach.
Application Process: Interested candidates should submit a volunteer application form and attend an orientation session. For more information, please contact [Contact Information].
This job description outlines the key roles and responsibilities of volunteers participating in Austin NOW's targeted GOTV campaign, ensuring a structured and effective approach to increasing voter registration and participation in marginalized communities.