Senior Manager, Communications

Reports to: Executive Vice President & Chief Communications Officer

Location: Remote

POSITION SUMMARY:

The Senior Manager, Communications is responsible for developing and executing communication strategies across PR, Social and Marketing in support of a multi-prong national campaign initiative being led by AFSP’s Programs team. With the support of a multi-year grant, this initiative will reach the construction industry broadly, specifically construction workers with mental health and suicide prevention education and postvention.

This role will lead the day-to-day efforts to promote the initiative (and campaign) working closely with the Programs Operations team to create, manage and promote education resources, training and offerings. This will include creating compelling content, managing social media presence, coordinating marketing campaign efforts, and ensuring consistent messaging to target audiences, often collaborating with different teams to achieve organizational goals.

ESSENTIAL DUTIES and RESPONSIBILITIES:

• Content creation: Writing press releases, website copy, blog posts, social media updates, supporting the development of marketing materials, and other communication content aligned with brand guidelines.
• Social media management: Monitoring and engaging with audiences on social media platforms, developing social media strategies, and analyzing performance metrics.
• Campaign development and execution: Planning and managing the marketing campaign across various channels like email, digital advertising, events, and public relations.
• Media relations: Working with our agency partners to build trusted relationships with journalists, pitching stories, and managing media inquiries.
• Brand consistency: Ensuring all communication materials reflect the company's brand identity and messaging.
• Analytics and reporting: Tracking campaign performance, measuring key metrics, and providing data-driven insights to inform future strategies.

Note:

• An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
• The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

MINIMUM QUALIFICATIONS:

Education Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience 5+ years’ relevant professional experience in marketing and/or communications field, campaign implementation and execution, ideally with a mix of digital and traditional marketing expertise

Licenses/Certificates N/A

Technology/Equipment Expert user of Microsoft Office Suite, and SharePoint, Adobe Design Suite; Proficiency in project management software

PREFERRED QUALIFICATIONS:

Education Master’s degree in Strategic Communications

Experience and/or Training 5+ years’ relevant professional experience in marketing and/or communications field, campaign implementation and execution, ideally with a mix of digital and traditional marketing expertise

Licenses/Certificates N/A

Technology/Equipment N/A

OTHER SKILLS and ABILITIES:

• Excellent organizational, interpersonal, diplomacy, critical thinking, verbal/written communication and editing skills.
• Strong understanding of digital marketing platforms and tools
• Proficiency in graphic design and multimedia creation is a plus
• Strategic thinking and ability to develop/execute comprehensive communication plans
• Project management skills to execute campaigns effectively
• Strong communication and interpersonal skills for stakeholder engagement
• Analytical skills to measure campaign performance and identify areas for improvement
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Proven ability to work in a collaborative environment and work across multiple areas to contribute to the mission. Proven ability to demonstrate a drive for results and accountability.
• Possess interpersonal skills to influence and spur change, facilitate, and enhance performance within a cross-functional environment.
• Must be able to effectively collaborate with other teams and take initiative.
• Ability to communicate effectively with various internal and external constituents.
• Responsive to feedback and solution focused.
• Strong problem-solving mentality and approach to work.
• Cultural humility and deep commitment to equity, diversity, and inclusion.
• Ability to build credibility as a trusted adviser to colleagues, partners, and stakeholders who hold diverse perspectives.
• Ability to collaborate with team members online, outside of a traditional office environment.
• Strong team spirit, including a willingness to pitch in and help others.
• Ability to quickly assess the situation and identify solutions to improve/fix deliverables based on project milestones and data inputs/outputs.
• Uphold and exhibit the agency’s Core Values.
• Highly organized with attention to detail and excellent follow-through on tasks.
• Highly motivated individual with ability to work in fast and dynamic work environment.

PHYSICAL AND MENTAL DEMANDS:

While performing the duties of this job, the employee is frequently required to sit, talk and/or hear, and/or use hands to finger, handle, or touch objects, tools, or controls. The employee is occasionally required to stand, and/or walk. The employee must occasionally lift and/or move up to 10 pounds while moving files or small packages. Specific vision abilities required by this job include close vision and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

WORKING ENVIRONMENT:

• Primarily remote with occasional in-person meetings and conference travel.
• Fast paced and dynamic work environment.
• High level of interaction with staff, partners, and the public.
• Communicate virtually, via Zoom, Microsoft Teams, telephone, and email.
• Regularly work as part of a team.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.