MARKETING AND COMMUNICATIONS COORDINATOR

American Association of Kidney Patients, Inc

Job Title: Marketing & Communications Coordinator

Department: Communications

Reports To: Director of Communications and Digital Operations

FLSA Status: Non-Exempt

Prepared Date: October 2024

The Position

Under the direction and supervision of the Director of Communications and Digital Operations, the Marketing and Communications Coordinator supports social media efforts across all of the organization’s social media platforms, including but not limited to content creation, social media campaigns, digital marketing, and tracking social media analytics. This position is also responsible for updating and editing the organization’s website. The Marketing and Communications Coordinator will also provide support in composing and editing the production of a full range of material (online and print) to effectively support the advancement goals of the organization and to convey the organizations mission to diverse constituencies. This position regularly supports the fund raising, programs/events and constituency development efforts of the organization. Travel is expected and required.

DUTIES and RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Support the development and implementation of social media strategy that aligns with the organization’s branding and goals.
• Design and create online content including social media, e-newsletters, brochures, and promotional emails.
• Post content to relevant platforms and maintain a posting calendar – to include organization events, awareness months/days.
• Interact with social media followers and encourage audience engagement.
• Track and provide monthly reports on social media analytics (engagement, reach, followers, etc).
• Keep abreast of the latest social media best practices and technologies as well as creativity and coordination across multiple social media platforms.
• Understand search engine optimization (SEO) strategies.
• Track and provide reports on the performance of marketing campaigns.
• Adhere to all organizational brand usage guidelines, including development brand guidelines and templates.
• Review content for organization’s public-facing website, update and refresh content on a regular basis.
• Maintain organization’s photo and video library.
• Identify stakeholders and target audiences for potential engagement.
• Support the maintenance of organization’s reporter/media list.
• Work collaboratively with team members within the guidelines of the organization’s National Strategy.

Specific Qualities

1. Pleasant demeanor, organized, trustworthy, takes initiative, analytical yet big-picture view
2. Effective and professional in face-to-face, written, and phone communications
3. Works well under pressure & amid distractions, multi-tasks, meet deadlines

REPORTS TO

Director of Communications and Digital Operations and Executive Director

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISORY RESPONSIBILITIES

N/A

EDUCATION and/or EXPERIENCE

Bachelor’s degree and at least two years related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS

Proficient in speaking and reading English. Ability to read, analyze, and interpret general business periodicals, professional journals, or technical procedures. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS

Microsoft Word – Excellent

Microsoft Excel – Excellent

Microsoft PowerPoint – Excellent

Microsoft Outlook – Excellent

Internet - Excellent

PROGRAM/PLATFORM SKILLS

Eclincher (or other social media scheduling platform) – Intermediate to improve to Excellent

Canva – Intermediate to improve to Excellent

Constant Contact (or other email marketing platform) – Excellent

WordPress – Excellent

Cision/PR Newswire - Intermediate to improve to Excellent

Feathr – Intermediate

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to speak and have the ability to hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions and outside weather conditions. The noise level in the work environment is usually moderate.

Please note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time or without notice.

Remote employment may be considered.

Salary is commensurate based on experience.