Volunteer Events Committee Member - Marketing & Communications Lead

Position Summary:

The Marketing & Communications Lead plays a crucial role in ensuring the success of 4 annual events by driving attendance, increasing visibility, and effectively communicating WAA’s value. All members can rotate responsibilities on different events.

Key Responsibilities:

1. Marketing Strategy Development:
   • Develop a marketing and communications plan to promote events.
   • Collaborate with the committee to ensure marketing aligns with the event’s goals.
2. Content Creation:
   • Create engaging and visually appealing promotional materials, including flyers, social media posts, email campaigns, and press releases.
   • Write compelling copy for marketing materials, event descriptions, and invitations.
   • Oversee the design and production of branded event assets (banners, signage, etc.).
3. Social Media Management:
   • Manage social media accounts and develop a content calendar to ensure consistent posting.
   • Engage with followers and respond to inquiries on social platforms.
   • Monitor analytics to optimize campaign performance and outreach.
4. Email Marketing & Communications:
   • Develop and manage email campaigns to promote the event and share updates.
   • Coordinate messaging for registration confirmations, reminders, and post-event follow-ups.
5. Website & Event Page Management:
   • Maintain an event landing page with up-to-date information.
   • Ensure smooth integration of registration systems with promotional materials.
   • Monitor and optimize web traffic and user engagement.
6. On-Site Marketing Support:
   • Oversee branding and promotional material placement at the event.
   • Coordinate live social media coverage, such as posts, stories, or live streams.
   • Capture photos, videos, and attendee testimonials for post-event promotion.

If interested in applying or learning more please check us out at: https://washingtonautismalliance.org/volunteer-application/?volunteer_position=Development%20Committee%20Member

Qualifications:

• Experience or strong interest in marketing, communications, or public relations is preferred.
• Strong written and verbal communication skills.
• Proficiency in social media platforms, email marketing tools, and basic graphic design software.
• Creative mindset with attention to detail and brand consistency.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Passion for the mission and goals of the event.

Time Commitment:

• Flexible hours, with an increased timetable leading up to events.
• Attendance at committee meetings and availability for 2 of the 4 full event days, including setup and teardown.

If interested in applying or learning more please check us out at: https://washingtonautismalliance.org/volunteer-application/?volunteer_position=Development%20Committee%20Member