Web & Email Marketing Manager

Position Summary:

The Tenement Museum is seeking a detail-oriented, and technically savvy Web & Email Manager to oversee the Museum’s website and email marketing channels. This role is responsible for maintaining a dynamic and user-friendly web presence, managing digital campaigns that drive engagement, and supporting online revenue growth through ticket sales, donations, and merchandise.

The ideal candidate has 3+ years of professional experience in web management and email marketing, is comfortable with HTML/CSS, and thrives in a collaborative, mission-driven environment.

Key Responsibilities:

Email Marketing (50%)

• Own the planning, creation, and deployment of all email communications including newsletters, event promotions, fundraising campaigns, and ticketing reminders.
• Design and code custom HTML email.
• Manage and segment subscriber lists to ensure relevant and personalized outreach.
• Analyze email performance metrics and recommend optimization strategies.
• Collaborate with marketing, development, and education teams to support online campaigns, event promotion, and visitor experience.

Website Management (40%)

• Manage content updates on TenementMuseum.org using CMS (e.g., WordPress).
• Liaise with external developers and vendors on technical improvements, bug fixes, and new feature implementations.
• Ensure web content is accurate, timely, accessible, and aligned with brand and marketing goals.
• Implement SEO best practices to improve visibility and user engagement.
• Monitor web analytics and generate routine performance reports using tools such as Google Analytics.

Digital Integration & Support (10%)

• Ensure consistent branding and messaging across digital platforms.
• Maintain and troubleshoot integrations between the website, CRM, and third-party tools.
• Support cross-departmental digital needs, such as form creation and campaign-specific web assets.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, History, or a related field.
• 3+ years of experience in website and email marketing management.
• Proficiency in HTML/CSS; experience designing and coding responsive emails.
• Hands-on experience with CMS platforms (WordPress preferred).
• Strong copy writing and editing skills.
• Proficiency with email marketing tools (Account Engagement/Pardot, or similar).
• Familiarity with CRM platforms (Salesforce, or similar).
• Strong grasp of SEO, web analytics, and accessibility best practices.
• Highly organized with excellent attention to detail and project management skills.
• Demonstrated ability to work collaboratively across departments and functions.
• Passion for the mission of the Tenement Museum, a deep appreciation for storytelling, immigration history, and a strong commitment to cultural institutions and historical preservation a plus.