Healthcare Marketing Specialist

“We have an immediate need for a highly experienced marketing strategist who specializes in healthcare and mental health services. The right candidate will be instrumental in driving patient acquisition through targeted, results-driven campaigns.”

We’re looking for a compassionate and creative marketing professional who has successfully promoted healthcare services and helped medical clinics or hospitals grow. The ideal person will have a proven ability to build trust with the community, increase patient engagement, and bring in new clients. At CBHS - Puppy Water Ent Foundation, we want someone who can help us share our mission, connect meaningfully with the people we serve, and make mental health care more accessible to those who need it most.

Job Title: Medical Marketing Specialist – Mental Health Services

Location: California

Job Type: Contract ( Potential for Full-Time)

Reports To: Clinical Director or Practice Manager

Job Summary:

The Medical Marketing Specialist is responsible for developing and implementing strategic marketing initiatives to attract and retain patients for mental health therapy services. This role focuses on increasing awareness, engagement, and referrals through digital and community-based campaigns that reflect the clinic’s mission to provide accessible and compassionate mental health care.

Key Responsibilities:

Design and execute marketing campaigns to promote mental health therapy services across digital platforms, print media, and local outreach.

Create and manage engaging, HIPAA-compliant content for social media, newsletters, blogs, and the clinic’s website to educate the community and reduce stigma around mental health.

Collaborate with therapists, clinical staff, and leadership to highlight specialized services (e.g., anxiety, trauma, couples therapy, child/adolescent therapy).

Build relationships with local physicians, schools, community centers, and organizations to drive referrals and partnerships.

Monitor and analyze marketing campaign performance and patient acquisition metrics to optimize outreach strategies.

Coordinate and represent the clinic at community health fairs, speaking events, and wellness workshops.

Oversee SEO strategies and online listings to improve visibility on search engines and directories.

Ensure all marketing efforts align with mental health care regulations, HIPAA, and ethical advertising standards.

Maintain marketing calendars, advertising budgets, and vendor relationships.

Stay current on mental health trends, patient behavior, and local demographics to adjust marketing approaches accordingly.

Qualifications:

Bachelor’s degree in Marketing, Communications, Psychology, Public Health, or a related field.

2+ years of experience in healthcare or mental health marketing strongly preferred.

Understanding of mental health services, therapy modalities, and patient needs.

Experience with digital marketing tools (Google Ads, Facebook Ads, Canva, Mailchimp, WordPress, etc.).

Knowledge of HIPAA compliance and ethical considerations in healthcare marketing.

Strong communication, writing, and organizational skills.

Passion for mental wellness, social impact, and reducing stigma in underserved communities.