Digital Communications Associate

The Digital Communications Associate will support the execution of marketing campaigns, content creation, and digital communications strategies. This role offers a unique opportunity to contribute to multiple facets of marketing, including social media management, email marketing, content production, analytics, and more. The ideal candidate will be organized, proactive, and passionate about using digital platforms to drive brand awareness and engagement.

Position Break Down:

Content Development & Management (35%)

• Develop, curate, and schedule engaging content for social media, webpages, and email campaigns. Draft, edit, and proofread written materials, ensuring brand voice consistency across platforms.
• Assist in creating visual content using tools like Canva or Adobe Creative Suite.
• Maintain and manage updates to the organization's website, ensuring content is accurate, engaging, and aligned with brand guidelines and strategic goals.
• Track and analyze key performance metrics for social media, email, and digital campaigns.

Social Media Management (25%)

• Manage content calendars and schedule posts across social media platforms (e.g., LinkedIn, Facebook, Instagram, X).
• Social Listening: Monitor engagement and respond to audience interactions in a timely, professional manner.
• Analyze social media performance using insights and analytics tools to optimize campaigns.
• Prepare performance reports with actionable insights to improve and inform strategy.

Campaign Support & Coordination (20%)

• Collaborate with cross-functional teams to execute integrated marketing campaigns.
• Support project timelines and deliverables to ensure campaigns are on schedule and aligned with goals.
• Assist in digital advertising initiatives as needed.

Email Marketing (15%)

• Assist in creating and sending email campaigns, including drafting copy for CFW’s newsletter, segmenting audiences, and analyzing performance.
• Maintain and update email lists to ensure accuracy and deliverability.

Media Relations (5%)

• Assist in executing media relations strategies by:
• Coordinating and drafting press materials
• Building and maintaining media lists
• Monitoring coverage
• Supporting outreach efforts to enhance CFW's public profile

Other

• Attend and actively participate in required CFW events, educational programs, and departmental and staff meetings.
• Protect CFW’s value by keeping information confidential.
• Update knowledge by participating in educational opportunities; maintaining networks; participating in professional organizations.
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in digital marketing, communications, or a related role.
• Strong writing, editing, and proofreading skills with attention to detail.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and platforms (LinkedIn, Facebook, Instagram, X).
• Experience with email marketing tools (e.g., Mailchimp, Constant Contact, or similar).
• Familiarity with analytics tools (Google Analytics, social platform insights) to measure campaign performance.
• Basic understanding of SEO and digital advertising (experience with Google Ads or Meta Ads is a plus).
• Experience managing and updating websites Ability to manage multiple projects simultaneously while maintaining quality and meeting deadlines.
• Strong organizational, time management, and problem-solving skills.
• Creative thinker with a passion for storytelling and audience engagement.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Passion for CFW’s mission.