Nonprofit
Request for Proposals(RFP): Marketing and Communications Support
Details
Description
About Foundation for Louisiana
Foundation for Louisiana (FFL) is a social justice philanthropic intermediary founded in 2005 as the Louisiana Disaster Recovery Foundation to invest in the immediate recovery of Louisiana’s communities after Hurricane Katrina. While FFL was founded in the wake of Hurricane Katrina, our founders recognized the need to address the longstanding inequities that have shaped life outcomes for the most marginalized of Louisianans. Our programs grew in response to these needs, and today FFL focuses on racial justice, climate justice, criminal legal system reform and transformation, economic opportunity, gender justice, and support for Louisiana's vibrant arts and culture via a three-pronged strategy:
- Invest: FFL makes grants and loans to support organizations and movements throughout Louisiana in our key program areas. We attract and invest resources to support on-the-ground projects, many of which can’t access traditional philanthropy. Through fiscal sponsorship, we support innovative ideas responding to unmet needs throughout Louisiana.
- Build: We build power to effect change in Louisiana communities. Our TOGETHER initiative convenes community leaders and provides training in organizing, policy change, leadership, public speaking, and facilitation to tackle issues of climate change, police accountability, health disparities, housing access, and more.
- Transform: By fortifying movements, we shift systems and shape regional and national narratives. We re-imagine how our communities are governed and funded in order to redefine how residents are able to thrive in them.
Since its inception, FFL has invested $60 million in more than 260 mission-critical nonprofit organizations working across the state towards building a more just Louisiana. As a social justice philanthropic intermediary, FFL’s work unapologetically advances racial justice while moving Louisiana forward. The foundation engages communities in both program co-design as well as its grant-making process, in order to expand opportunities and move communities towards a more just future.
Goals
FFL is seeking a consultant or firm to provide marketing and communications support over a 3-6 month period. The primary goal is to enhance our public engagement efforts and increase visibility through strategic social media management, event promotion, and content
development. This engagement should ultimately contribute to donor cultivation and broader community engagement in alignment with our mission.
Scope of Work
The selected consultant/firm will be responsible for:
- Social Media Management:
- Develop and execute a content strategy for FFL’s social media platforms (Facebook, Instagram, LinkedIn).
- Create engaging graphics, copy, and multimedia content.
- Monitor engagement and provide analytics reports.
- Monthly Newsletter Production:
- Develop, write, and design a monthly newsletter highlighting FFL’s initiatives, upcoming events, and impact stories.
- Manage the distribution process through FFL’s email marketing platform.
- Event Promotion:
- Develop and execute promotional campaigns for upcoming FFL events.
- Design marketing materials, including flyers, social media graphics, and press releases.
- Coordinate digital advertising and outreach strategies.
- Website Updates:
- Ensure timely updates to FFL’s website with news, events, and other relevant content.
- Optimize content for user experience and accessibility.
Deliverables
- Monthly social media content calendar and execution
- At least three social media posts per week
- One newsletter per month
- Promotional materials for upcoming FFL events
- Regular website updates and content management
- Monthly analytics reports measuring engagement and effectiveness
Budget
The anticipated budget for this engagement is $30,000 for the entire 3-6 month contract period. Proposals should include a cost breakdown detailing how funds will be allocated across deliverables.
Timeline
- RFP Release Date: March 12, 2025
- Priority Submission Deadline (reviews will continue until qualifications are met): March 26, 202
- Selection Announcement: April 4, 2025
About Foundation for Louisiana
Foundation for Louisiana (FFL) is a social justice philanthropic intermediary founded in 2005 as the Louisiana Disaster Recovery Foundation to invest in the immediate recovery of Louisiana’s communities after Hurricane Katrina. While FFL was founded in the wake of Hurricane Katrina, our founders recognized the need to address the longstanding inequities that have shaped life outcomes for the most marginalized of Louisianans. Our programs grew in response to these needs, and today FFL focuses on racial justice, climate justice, criminal legal system reform and transformation, economic opportunity, gender justice, and support for Louisiana's vibrant arts and culture via a three-pronged strategy:
- Invest: FFL makes grants and loans to support organizations and movements throughout Louisiana in our key program areas. We attract and invest resources to support on-the-ground projects, many of which can’t access…
Location
Associated Location
Suite 122B
How to Apply
To Apply:
Interested applicants should submit a pdf document (not more than six pages) containing the following documents to hello@foundationforlouisiana.org:
- Cover letter
- Resume(s) or team bios
- Description of qualifications
- Examples of similar projects and description of software used to support the project
- References from past clients
- Cost proposal with budget breakdown
Required Qualifications
- Demonstrated experience in social media management, digital marketing, and event promotion
- Knowledge of racial and social justice communications strategies
- Experience working with nonprofit organizations, particularly those focused on equity and justice
- Ability to center diversity, equity, and inclusion in all aspects of the work
Questions & Contact Information
For questions regarding this RFP, please contact:
Veronica Tipan
hello@foundationforlouisiana.org
Foundation for Louisiana aspires towards freedom for all Louisianans and aims to create a fully inclusive and affirming workplace for all people. We welcome and encourage applications from people who have been involved with the criminal legal system. FFL is committed to providing staff with resources to work from home effectively. Reasonable accommodations may be requested to enable individuals with disabilities to perform essential functions of the position.
Foundation for Louisiana follows an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, physical or mental ability, veteran status, military obligations, criminal legal background, and marital status.
We encourage applications from people with disabilities and are available to discuss reasonable accommodations for any applicant who may need them. To inquire about accommodations, please email cgaulden@foundationforlouisiana.org or call FFL at (225) 383-1672. Please refrain from making phone calls for any reason other than to request application accommodations.
For more information about Foundation for Louisiana, visit our website at www.foundationforlouisiana.org.
To Apply:
Interested applicants should submit a pdf document (not more than six pages) containing the following documents to hello@foundationforlouisiana.org:
- Cover letter…
