Marketing Volunteers

Africa Health Organisation (AHO) Marketing Volunteer Role Description

The Marketing Volunteer is responsible for supporting the marketing department. The volunteer will assist with all business needs related to marketing, promotion, and fundraising, with an emphasis on outbound marketing communications.

Purpose of role

The purpose of the role is to inform people about the Africa Health Organisation (AHO), convince people about the existence of our products and services, enhance the charity's image, point out and create a need for products or services, demonstrate new uses for established services, and announce new programmes and services.

Specific Duties and Responsibilities

• Assisted with content writing for the website, blog, social media, and sales and marketing collateral.
• Assist with customer testimonial and case study writing and submission/approval process.
• Coordinate and improve processes related to creative filing and management of marketing graphics, collateral, business cards, images, etc.
• Order various materials for promotion and marketing: collateral, posters, business cards, etc.
• Update the current media matrix by defining key offers, creating unique phone numbers, etc.
• Assisted with planning conferences, fairs, tradeshows, and other key events.
• Collaborate with marketing to create new ideas for campaigns to support lead-generation efforts.
• Assist with writing marketing strategy and plan
• Conduct Competitive Analysis
• Conduct Market Research
• Organize all print media for easy access and fundraising use
• Assist with Press Releases and distribution
• Assist with website and blog updates via WordPress
• Other roles as assigned

Qualifications, Knowledge and Experience

• Qualification in marketing, business studies, economics, journalism, arts and humanities, arts and design, public health, medicine, health and social care, communication and media studies, multimedia and film/television, MBA, or similar
• Excellent computer knowledge of PC environments with proficiency in Microsoft Word, PowerPoint, and Excel
• Writing and proofing skills are also required.
• Excellent communication skills (written and verbal) and administrative skills
• Ability to work independently and complete assigned tasks within identified time frames
• Organized, dependable and detail-oriented
• Team Player with a cooperative spirit
• Quick Learner and Efficient

At least two (2) years of experience in marketing roles, ideally including experience in campaign management, market research, and digital marketing.

Other essential qualities of a marketing volunteer:

• • Strategic thinking: Ability to develop and execute comprehensive marketing plans aligned with business objectives.
  • Adaptability: Stay updated with evolving market trends and consumer behaviour.
  • Attention to detail: Ensure accuracy and consistency in marketing materials.
  • Customer Service user members focus on understanding customer needs and tailoring marketing strategies accordingly.

Skills Requirements:

• • Analytical skills: Ability to interpret market data and consumer insights to inform marketing strategies.
  • Communication skills: Effective verbal and written communication to present marketing plans and engage with stakeholders.
  • Leadership skills: Manage and motivate a marketing team.
  • Creativity: Develop innovative and engaging marketing campaigns.
  • Technical skills: Proficiency with marketing software and digital marketing tools.