Position Title: Google Ads Campaign Manager (Volunteer)

About the Project

We are a non-profit organization in its early stages, aiming to establish a shelter and rehabilitation center in Southern Madagascar for women who have experienced violence, forced marriage, or other forms of abuse. Our vision is to create a safe space where women can receive medical care, psychological support, job training, and educational resources. Through this comprehensive assistance, we strive to empower women to rebuild their lives and break the cycle of violence.

Role Overview

We are seeking a Google Ads Campaign Manager to help maximize our online visibility, increase donations, and engage supporters worldwide in funding the establishment and maintenance of the shelter in Southern Madagascar. This position is volunteer-based, and you will manage Google Ads campaigns with a $10,000 budget, promoting the project to raise essential resources. Time commitment is flexible, so you can adapt your involvement to your schedule.

The current goal is to promote this landing page

Key Responsibilities

1. 1. Strategy Development
   • Could you collaborate with the leadership team to define clear fundraising goals and target audiences?
   • Develop a Google Ads strategy aligned with the organization’s vision and financial objectives, focusing on supporting women in Southern Madagascar.
   1. Campaign Creation & Management
   • Launch and manage Google Ads campaigns (Search, Display, YouTube, etc.) while utilizing the $10,000 budget effectively.
   • Conducted keyword research and wrote compelling ad copy to reach potential donors effectively.
   • I'd like you to develop landing pages as needed, coordinate with the team, or use existing website platforms.
   1. Optimization & Analysis
   • Continuously monitor campaign performance and implement optimizations to achieve a high return on ad spend (ROAS) and strong conversion rates.
   • Analyze data and metrics (CPC, CTR, CPA, conversions) to make data-driven improvements.
   • Perform A/B testing of headlines, ad copy, visuals, and other creative elements.
   1. Budget Management
   • Leverage the Google Ads budget of $10,000 effectively to maximize exposure and donations.
   • Report on budget allocation and recommend adjustments to direct resources toward the most successful campaigns.
   1. Reporting & Collaboration
   • Could you provide regular performance reports highlighting successes, challenges, and future recommendations?
   • Work closely with the fundraising, social media, and content teams to maintain consistent messaging and strategic alignment.
   • Stay updated on best practices, trends, and algorithm changes in Google Ads.

Required Skills & Qualifications

• • Proven Experience: A successful track record managing Google Ads campaigns (Search, Display, YouTube), preferably for nonprofit or social-impact projects.
  • Analytical Thinking: Ability to interpret campaign data and make data-driven decisions for continuous performance improvement.
  • Copywriting & Marketing Skills: Can create persuasive ad copy that resonates emotionally and drives action.
  • Familiarity with Nonprofit Fundraising: It is a significant advantage if you have previous experience managing donations or campaigns for social causes.
  • Organizational Ability: Aptitude for handling multiple campaigns simultaneously while meeting targets and deadlines.
  • Team Player Mindset: Strong interpersonal skills and willingness to collaborate with various organizational stakeholders.

Position Details

• • Volunteer: This unpaid role offers a meaningful opportunity to make a difference, especially in Southern Madagascar.
  • Flexible Time Commitment: Ideal for those balancing other work or personal obligations.
  • Remote Work: You can perform this role from anywhere in the world.

Why Join Us?

• • Real Social Impact: Your campaigns will directly influence our ability to establish and maintain a life-saving shelter for needy women.
  • Professional Development: Gain experience managing a significant Google Ads budget ($10,000) and continuously learn and build your digital marketing skills in the nonprofit sector.
  • Committed Team: Join a group of dedicated individuals focused on creating transformative change for women in Southern Madagascar.

How to Apply

• • Cover Letter: Tell us about your experience with Google Ads, your interest in our project, and how you envision contributing to establishing the shelter in Southern Madagascar.

Resume/CV: Include details about previous campaigns or projects you’ve led, with an emphasis on results or achievements