VP of Social Media

Responsible for engagement across all social media platforms, including but not limited to LinkedIn, X, Facebook, Instagram, TikTok, and YouTube, ensuring consistent messaging and branding across all channels. Drive and manage social media platforms for CEO and BOD’s.

Responsibilities

1. Plan, design, implement and monitor social media marketing campaigns.
2. Create, curate and manage social media content, including text, audio, visual and multimedia formats.
3. Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
4. Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
5. Collaborate with the VP of Marketing to create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
6. Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
7. Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Skills/Qualifications

• Associate or Bachelors degree in Media or Marketing (or working towards it)
• Two or more years relevant work experience in social media marketing or related role
• Proven knowledge and experience in the fundamentals of classical marketing theory
• Excellent communication skills
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
• 5-10 hours per month commitment to EGF