Marketing - Analytics, SEO & Web Marketing Manager (CR223)

About Us: 

The Class Consulting Group is a boutique management consulting firm headquartered in SFO-Bay Area that provides consulting services to senior management and Board of Directors of nonprofit/philanthropic organizations. It also offers community leadership opportunities to professionals. CLASS collaborates with its clients - the Non-Profit Organizations to help them realize their mission and create tangible value. CLASS offers business consulting services in Marketing, Strategy, Human Resources/ Organization, Finance and IT.  

We are looking for motivated and committed individuals to join our volunteer-driven teams.  

 Position Type: Volunteering (All volunteering positions at The Class Consulting Group are unpaid).

Location: Remote

Responsibilities: 

• Analytics: 
• Assess CLASS’s site health metrics on a regular basis, identify and report out trends, provide recommendations for content, design, navigation enhancements. 
• Respond to adhoc analytics requests. 
• SEO: 
• Collaborate with outside agencies and stakeholders to develop strategy, manage/lead/track implementation and measure effectiveness of SEO. 
• Monitor and respond to SEO issues. 
• Create SEO best practices documentation for publishers on CLASS website. 
• Web Governance and Risk: 
• Manage web governance and risk related areas and coordinate between internal stakeholders. 
• Work with internal teams to stay informed of issues that introduce risk to CLASS’ web properties. 
• Work with internal stakeholders to maintain risk-related response guide, third party vendor list, domains. 
• Represent team on website risk-related processes and testing. 
• Manage and audit CMS user access/roles. 
• Assess technology and trends to enhance our public website. 

Requirements: 

Education Qualification & Experience 

• Bachelor’s degree in a related field, including Marketing, Business, or Communications. 
• At least 5 years of business experience and 3+ years within a Digital Marketing function or team. 
• Proven success implementing SEO best practices, including technical tasks, on-platform and off-platform optimization.  
• Experience working with SEO platforms and measurement tools. 
• Experience working with a content management solution in a medium to large enterprise. 
• Experience in Google Analytics and/or other analytics tools. 
• Experience managing projects with broad scope and multiple cross-company stakeholders. 

Skills/Abilities: 

• Highly analytical, organized and detail oriented. 
• Ability to identify key data points and translate into actionable results and optimization recommendations.  
• Solid understanding of key performance indicators, dashboard reporting and performance measurement. 
• Effective communicator. Ability to articulate an issue or opportunity in both quantitative and qualitative terms, and deliver clear communications, both verbally and in written form, that resonates with a variety of audiences. 
• Strong Project Management skills with the ability to manage multiple priorities with broad scope and cross-company stakeholders under tight deadlines. 

Commitment 

• Minimum 1+ year of commitment for the unpaid / pro-bono position. 
• Attend Weekly Meetings: Virtual via Teams 
• Time: Minimum 5 hours per week (excluding meeting time). 
• Continuous learning 

 Benefits: 

• Leadership development opportunities. 
• Networking opportunities. 
• An opportunity to give back to the community