Product Marketing Manager

Organization Overview:

Rare Genomics Institute (RGI) is a nonprofit organization dedicated to helping rare disease patients find a diagnosis, treatment, and pathway to a cure. Through personalized research projects, RGI provides access to world leading medical institutions and scientists to conduct genomic sequencing, coordinates with clinicians and counselors to interpret findings, and offers an online crowd-funding platform to deliver financial solutions. RGI also supports rare disease advocacy by fostering an online community of rare disease patients and supporting rare disease research through a yearly grant competition. Through volunteers, RGI is able to slowly push science and health care forward to meet the needs of patients affected by rare diseases. To learn more about RGI check out our website, like us on Facebook, and follow us on Twitter!

Job Overview:

As a pioneer in the rare disease space, RGI has been providing access to genomic sequencing services for patients with rare diseases since 2011. RGI is embarking on a new AI/ML innovation endeavor to develop an AI chatbot that provides personalized experiences for rare disease patients and advocates in multiple languages. This chatbot will utilize generative AI and large language models (LLMs) for users to experience real-time responses about rare diseases along with the associated management, treatment, and literature relating to them, based on verified information.

We are looking for a motivated, talented Product Marketing Manager to join RGI as a volunteer on the AI/ML Innovation team. This role requires extensive experience developing comprehensive marketing campaigns with compelling messaging as well as creating content (e.g., social media, blog posts, case studies, patient advocacy stories) that aligns with key audiences. The successful candidate will work closely with members of the product development team to develop a marketing campaign that will encourage awareness and engagement of the rare disease AI chatbot.

Key Responsibilities:

Develop and Execute GTM Strategy:

• Lead the development of a comprehensive go-to-market (GTM) strategy, including positioning, messaging, and competitive analysis for an AI-driven genomics analysis platform aimed at providing personalized experiences for rare disease patients and their advocates.
• Craft clear, compelling, and differentiated messaging and positioning that resonates with key audiences, including healthcare providers, patients, advocacy groups, and industry partners.
• Work closely with the product management team to understand the technical details of the AI chatbot and translate them into customer-centric benefits.

Content Creation and Management

• Assist in the creation of compelling content such as blog posts, case studies, social media content, and email campaigns to engage our target audience.
• Plan, develop, and execute multi-channel marketing campaigns that drive awareness, engagement, and adoption of the AI chatbot.
• Collaborate with the content and creative teams to produce high-quality marketing materials, including white papers, case studies, webinars, and social media content.
• Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.

Partnership Outreach:

• Identify and engage with potential partners, advocacy groups, and media to amplify the reach and impact of the chatbot.
• Build and maintain relationships with key opinion leaders, patient advocacy groups, and healthcare providers to drive product adoption and gather feedback.
• Develop and execute strategies to engage and support the rare disease patient community through personalized experiences and educational content.
• Organize and participate in industry events, conferences, and webinars to promote the AI chatbot and its impact on rare disease care.

Performance Tracking:

• Monitor and report on key performance metrics to measure the success of marketing efforts and inform future strategies.
• Conduct market research to understand the needs and challenges of rare disease patients, healthcare providers, and advocacy groups.
• Analyze market trends, customer insights, and competitor activities to inform product strategy and identify growth opportunities.
• Develop buyer personas and customer journey maps to guide product development and marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of product marketing experience, preferably in healthcare, biotechnology, or software industries.
• Proven experience in developing and executing go-to-market strategies for AI, machine learning, or genomics products.
• Strong understanding of AI and machine learning concepts, especially in the context of genomics and personalized medicine.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing strategies.
• Experience managing and executing marketing campaigns across multiple channels, including digital, print, and events.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

Preferred Qualifications:

• Master’s degree or MBA in Marketing, Business, or a related field.
• Experience in marketing products or services aimed at rare disease patients, healthcare providers, or advocacy groups.
• Familiarity with regulatory and compliance requirements in healthcare and genomics industries.
• Experience with customer journey mapping and creating personalized marketing experiences.
• Knowledge of patient advocacy landscape and experience building relationships with advocacy organizations.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).