Digital Marketing Intern, BRAC USA

About BRAC USA

BRAC is an award-winning international non-governmental development organization with the vision of a world free from all forms of exploitation and discrimination, where everyone has the opportunity to realize their potential. BRAC is a leader in developing and implementing cost effective, evidence-based programs to assist poor and disadvantaged communities in low-income countries, including in conflict-prone and post-disaster settings. It is an organization of and for the people of the Global South, pioneering new development and social enterprise approaches to equip communities to achieve prosperity.

Based in New York, BRAC USA is the North American affiliate of BRAC. BRAC USA is an independent 501(c)3 nonprofit that strengthens BRAC's impact by raising awareness about its work, mobilizing resources to support its programs, and amplifying its evidence-based poverty innovations worldwide.

About the position

BRAC USA seeks an intern with exceptional communication skills and a career interest in international development, digital marketing, or communications to help build brand awareness and mobilize resources for BRAC programs. The ideal candidate is a creative thinker, a fast learner, organized and has a passion for all things digital!

Reporting to the Digital Marketing Senior Manager, the Digital Marketing Intern will work as an integral part of a small, highly effective communications team, and will also liaise closely with fundraising and program teams.

This is a paid, part-time, and remote internship, and the hourly rate will align with the state minimum wage. The ideal candidate will be able to work 15-20 hours per week, preferably with availability Monday - Friday during business hours. This internship will begin on or after January 21, 2025, and will continue for 15 weeks.

Areas of focus:

Website maintenance

• Assist with regular updates to BRAC USA's website, including content updates, layout adjustments, and performance monitoring.
• Ensure website content aligns with organizational priorities, such as campaign launches and storytelling features.
• Help optimize the site for user experience, accessibility, and search engine performance (SEO).
• Support the integration of donation platforms and campaign tracking tools.

Digital Marketing

• Assist with crafting and analyzing email marketing campaigns, including performance metrics like open rates and click-through rates.
• Support the monitoring and performance of digital ad campaigns, including Google and Microsoft Ad Grants and paid campaigns.
• Contribute to integrated digital fundraising campaigns across email, social media, and the website.

Collaboration and Learning

• Work closely with the Digital Marketing Senior Manager and the Communications and Individual Giving teams.
• Gain exposure to nonprofit fundraising strategies and share creative ideas for digital engagement.
• Learn and enhance skills using tools like WordPress, CRM databases, digital analytics dashboards, and email marketing platforms.

Qualifications

• Preferred academic background: Undergraduate major in Marketing, Communications, Journalism, Business, Public Relations, English, or related fields.
• Passion for digital marketing and international development, with alignment to BRAC’s mission.
• Strong writing, editing, and proofreading skills, with a keen eye for detail.
• Ability to work independently and manage multiple tasks in a remote, fast-paced team environment.
• Familiarity with digital marketing tools and strategies, such as email marketing platforms, website content management (WordPress preferred), or social media.
• Bonus skills: Experience with Salesforce, Google Analytics, or other CRM and analytics platforms.
• Commitment to diversity, equity, and inclusion, fostering a culture of belonging at BRAC USA.

How to apply

• To apply, please upload a resume, cover letter indicating your interest in digital marketing, and any relevant samples of your talent, for instance a website you have supported, a social media account you manage, or even a class paper by December 30, 2024.
• Due to the high volume of applications, only candidates selected for an interview will be contacted. No calls, please.

BRAC USA offers academic credit where permitted.

BRAC USA is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, religion, sex, national origin, disability, marital status, or sexual orientation, in accordance with state and federal law.

BRAC is committed to safeguarding children, young people, and vulnerable adults. We expect all team members and volunteers to uphold this commitment. We believe in protecting every individual from harm, abuse, neglect, harassment, and exploitation, regardless of age, race, religion, gender, disability, or ethnic background.

BRAC USA is unable to sponsor work visas for this position and will only consider applicants with valid work authorization in the United States.