Marketing Director

Position Overview

The Marketing Director at bergenPAC is a key leadership role responsible for developing and executing comprehensive marketing strategies that drive ticket sales, build brand awareness, and support bergenPAC’s mission of delivering exceptional performing arts experiences to our community. This position oversees the full marketing and communications team and works closely with the development, programming, and education departments to achieve organizational goals.

Key Responsibilities

• • Strategic Marketing Leadership: Develop and implement a results-oriented marketing plan that supports bergenPAC’s ticket sales, audience growth, community engagement, and fundraising objectives.
  • Campaign Management: Lead high-impact marketing campaigns, including digital, social, and traditional media, to promote bergenPAC’s performances, events, and programs. Evaluate campaign performance to optimize reach and effectiveness.
  • Brand and Audience Development: Strengthen bergenPAC’s brand presence within the New Jersey and broader NY Metro area. Implement initiatives that enhance community engagement and attract diverse audiences.
  • Digital Marketing and Content Strategy: Oversee the creation of digital content across all platforms, including social media, email marketing, website management, and paid digital ads. Ensure all content aligns with bergenPAC’s brand voice and effectively engages target audiences.
  • Data Analysis and Reporting: Track and analyze key performance metrics, including ticket sales, attendance, and audience engagement. Use data-driven insights to inform future strategies and report results to the Executive Team and Board.
  • Collaborative Partnerships: Work with internal teams (programming, development, and education) to align messaging and marketing efforts, ensuring a cohesive brand experience across all touchpoints.
  • Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize return on investment.
  • Team Leadership: Oversee and mentor the marketing team, providing guidance, performance feedback, and professional development opportunities. Lead efforts to recruit and onboard marketing talent as needed.

Qualifications

• • Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
  • Ticket sale marketing experience
  • 7+ years of experience in marketing, with at least 3 years in a leadership role, ideally within arts or nonprofit sectors.
  • Proven success in developing and implementing multi-channel marketing campaigns that drive sales and brand growth.
  • Strong expertise in digital marketing, content strategy, and data analytics.
  • Exceptional communication, leadership, and interpersonal skills.
  • A passion for the arts and a commitment to bergenPAC’s mission to make the arts accessible to everyone.

Salary and Benefits

This is a full-time, senior-level position with a competitive salary and benefits package, commensurate with experience.