Digital Engagement Manager

ABOUT CPEHN

The California Pan-Ethnic Health Network (CPEHN) envisions a world in which all communities regardless of their income, sex, race, ethnicity, primary language, LGBTQ+ status, disability or immigration status, have the opportunity to live with optimal physical, behavioral, oral, and overall health and well-being, and to thrive. In this system, all patients are treated with the same level of dignity and respect, allowing everyone to achieve the best possible health outcomes.

Our mission is to bring together and mobilize communities of color to advocate for public policies that advance health equity and improve health outcomes in our communities.

As a multi-ethnic network representing organizations serving millions of Californians, CPEHN brings together and builds power in diverse communities of color. As a network, CPEHN is the collective voice for racial justice, health equity and health care system reform.

We have four main approaches to how we do our work:

• Policy Advocacy. We advocate for federal, state and local policies that advance health equity.
• Network Building. Everything we do is done in collaboration with our nonprofit and grassroots partners.
• Policy Research. Our research focuses on studying and understanding disparities in health access, utilization and outcomes by race, ethnicity, language, disability status, sexual orientation, gender identity, and immigration status.
• Storytelling helps us sustain attention, build trust and inspire action in and on behalf of our communities.

OUR CULTURE

Equity isn’t just a buzzword for us – it’s the bedrock of our culture, shaping everything from our hiring practices to our transparent salaries and unwavering commitment to staff development. That bedrock is supported by our commitment to work-life balance through things like our monthly "Slow Fridays" that make it easier to take time off, annual "Fun Days" that are exactly what they sound like, and a hybrid work schedule that lets you blend the best of both worlds. At our core, we're crafting a community where everyone can thrive.

THE OPPORTUNITY

CPEHN is seeking a Digital Engagement Manager. Reporting directly to the Managing Policy Director, the Digital Engagement Manager is responsible for managing CPEHN’s digital communications strategy, ensuring that the organization’s mission, policy priorities, and advocacy efforts are effectively communicated across digital platforms. This role requires a dynamic leader with expertise in social media management, digital content creation, email marketing, and website management. The Digital Engagement Manager will be responsible for growing CPEHN’s online presence, engaging key audiences, and leveraging digital tools to mobilize communities in support of health equity policies.

This position must be based in California. CPEHN is a hybrid workforce.

We welcome applicants who have strong writing, proofreading, and project management skills, even if they have less experience with grants, provided they can learn the grants-specific skills on the job.

Key Job Duties:

• Develop and Execute Digital Strategies – Lead and implement CPEHN’s digital engagement plans to support advocacy, policy, and outreach goals.
• Manage Social Media Presence – Create, schedule, and monitor content across social media platforms, ensuring consistent and impactful messaging.
• Create Engaging Digital Content – Develop graphics, videos, infographics, and written content for social media, email campaigns, and website updates.
• Oversee Email Marketing & Website Updates – Draft and manage email campaigns, action alerts, and newsletters while maintaining website content and usability.
• Drive Digital Advocacy & Community Engagement – Use online organizing strategies to mobilize supporters, engage key audiences, and expand CPEHN’s reach.
• Monitor and Analyze Digital Metrics – Track performance of digital campaigns, social media engagement, and website traffic to refine strategies.
• Collaborate Across Teams & Partnerships – Work with internal teams, external partners, and digital influencers to align messaging and amplify CPEHN’s impact.

Essential Skills:

• Develop and execute digital engagement plans that align with advocacy and policy goals.
• Create, manage, and optimize content across social media platforms to grow engagement and mobilize supporters.
• Develop compelling digital content, including graphics, videos, infographics, and written posts, that resonate with diverse audiences.
• Oversee email campaigns, action alerts, and newsletters while maintaining and updating website content.
• Leverage digital tools and online organizing strategies to mobilize communities and expand CPEHN’s digital reach.
• Monitor key digital metrics, analyze engagement data, and adjust strategies for greater impact.
• Work effectively with internal teams, external partners, and digital influencers to amplify CPEHN’s messaging.
• Stay informed on emerging digital trends, best practices, and tools to continuously improve engagement strategies.
• Be a team player who understands when to work independently and when to lean on their colleagues
• Thrive in a fast-paced environment and can work independently with minimal supervision

Required:

• • Minimum 3–5 years of experience in digital communications, social media management, or a related field, preferably within the nonprofit or advocacy sector.
  • Demonstrated experience growing and managing social media accounts, including Twitter/X, Instagram, Facebook, LinkedIn, and emerging platforms.
  • Strong writing skills with experience creating compelling digital content for diverse audiences.
  • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and website content management systems (e.g., WordPress).
  • Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
  • Ability to track and analyze digital engagement metrics to inform strategy.
  • Embody cultural humility and commitment to racial and health equity.

Preferred:

• • Experience in digital advocacy and online community organizing.
  • Familiarity with health equity, public policy, or nonprofit advocacy-focused communications.
  • Knowledge of accessibility best practices for digital content.
  • Bilingual or multilingual skills are a plus.