Senior Director of Marketing

To apply: Applicants must submit both a cover letter and resume via this link: link.

POSITION SUMMARY:

The Senior Director of Marketing at Call2Recycle plays a pivotal role in leading the organization’s marketing efforts and public relations. This role is a member of the senior leadership team and is responsible for creating and executing comprehensive marketing strategies to promote our recycling programs, drive brand awareness, and grow the organization’s revenues. The Senior Director of Marketing will lead the reinvention of the organization’s marketing function and brand and will work closely with various departments to achieve our mission.

MAJOR DUTIES & RESPONSIBILITIES:

• Develop and execute Call2Recycle’s marketing strategy, including branding, product launches, promotions, and digital marketing campaigns.
• Manage external agencies, setting clear goals and providing guidance and support.
• Direct the development of creative marketing materials, including packaging, point-of-sale materials, advertising, and digital content.
• Analyze market trends, customer and stakeholder feedback, and competitive landscape to make data-driven marketing decisions.
• Establish and maintain relationships with media outlets, influencers, and partners for marketing opportunities and collaborations.
• Manage marketing budget ($1.5M in 2025), allocate resources effectively and ensure ROI on marketing investments.
• Monitor and report on key performance indicators (KPIs) to track the success of marketing campaigns and adjust strategies as needed.
• Stay up to date with industry best practices and emerging trends to keep Call2Recycle in a leadership position in battery collection and recycling.

Qualifications, Skills & Abilities

IDEAL QUALIFICATIONS:

• Strong leadership and team management skills
• Highly collaborative with a growth mindset
• Comfortable working in a dynamic environment in a rapidly growing sector
• Exceptional visual aesthetic
• Exceptional communication, interpersonal, and negotiation skills
• Analytical mindset with the ability to make data-driven decisions
• Eager to join a team that embraces diversity, equity and inclusion as core values and fosters a culture of collaboration and innovation
• Experience working in a fully remote work environment across multiple geographies and time zones.

KNOWLEDGE & EXPERIENCE

• Minimum of 10 years of experience in marketing and brand management, including leading a team and managing external agencies
• Proven track record in developing and executing successful marketing strategies
• Demonstrated experience working in a team-oriented, collaborative environment
• Strong proficiency with the Microsoft Office suite; working knowledge of the Adobe suite.

SKILLS:

• A quick learner, with the ability to efficiently learn business concepts
• Must be highly organized, with attention to detail and commitment to clear documentation
• Able to adapt to a changing environment; comfortable working in a fluid environment where processes may change
• Able to analyze at multiple levels of information, and to identify opportunities and apply innovative solutions
• Demonstrated planning skills with ability to think strategically, both short and long-term
• Ability to effectively prioritize and execute tasks

WORKING CONDITIONS:

This position is remote in the United States. Candidates must be able to work from a U.S.-based location and be eligible to work lawfully in the United States for Call2Recycle.

Limited travel (estimated 3-4 times per year) as needed. Travel could include, but not be limited to, attending conferences, meetings with vendor partners, team/organization-wide meetings (typically held at Call2Recycle’s central office). Call2Recycle’s corporate office is in Marietta, GA; this position does not need to be based there.

The work hours, Monday - Friday, are 8 hours per day. The position may require hours that exceed 8 hours per day and/or 40 hours per week during peak periods. Our approach to schedules is to focus more on the quality and timeliness of the work being done. We recognize the importance of ensuring staff can connect with each other and can maintain a work-life balance. To support work/life balance, we offer our staff a flexible scheduling policy to the extent each role allows, giving you the opportunity to have greater control over your work schedule – in alignment with the latest policy - while ensuring that operational needs and team collaboration are maintained.