Marketing and Communications Manager

ABOUT UNITED WAYS OF CALIFORNIA

Our Mission and Vision:

United Ways of California’s (UWCA) mission is to improve health, education, and financial stability for low-income children and families by enhancing and coordinating the community impact and advocacy work of California’s United Ways. We imagine an equitable California where every individual has the resources and opportunities they need to thrive.

Why You Should Join Our Team:

The work that we do at United Ways of California is dedicated to removing systemic barriers and fostering inclusivity through diversity, equity, and inclusion. Our goal is to promote belonging, job satisfaction, and overall well-being. If you believe that everyone deserves opportunities to live a good life and are excited about the opportunity to work together to advocate for the expansion of policies and programs that support our three foundational pillars of education, health, and financial empowerment, then join us to build a better, thriving California.

ABOUT THE POSITION

The Marketing and Communications Manager will primarily oversee the overall strategy and day-to-day management of the United Ways of California’s (UWCA) social media channels and email marketing systems, support in-house Spanish translation and ensure content is accurate and culturally appropriate, and collaborate to improve analytics, reporting, and cross-organizational digital marketing efforts.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Integrated Communications Strategy

• Collaborate with the team to develop clear communications objectives and methods for measuring qualitative and quantitative communications outcomes.
• Develop a contextual understanding of the organization’s core programs and advocacy priorities and apply this knowledge to recommend strategies and tactics that advance the organization’s communications efforts; collaborate with the communications team to create multi-channel programmatic and issue-based communications strategies.
• Support the streamlining of communications best practices, including helping create internal organizational guides, tools, and resources.
• Help identify collaboration opportunities with local California United Ways; support strengthening systems of sharing communications best practices across the network and communications channels.
• Help identify and implement equity and inclusion best practices (Including accessibility and translation).

Social Media Strategy and Management

• Manage daily operations of all social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and YouTube; schedule and post content consistently using Sprout Social, ensuring optimal timing for audience engagement.
• Monitor trends and provide recommendations for new approaches and expansion into additional platforms, as appropriate.
• Develop channel and audience-appropriate content; craft and implement targeted social media strategy to drive organizational awareness and program participation.
• Collaborate with programs, policy, and communications teams to create monthly social media calendars aligned with programmatic dates, legislative timelines, monthly themes, and other organizational content strategy.
• Collaborate with team members and partners to gather community stories, testimonials, and updates to share on social platforms.
• Keep up to date on California issues to ensure social media content is timely, responsive, and appropriately relevant to and reflective of the state’s current political and economic climate.
• Facilitate the growth of our online community; engage with relevant communities, partner and mission-aligned organizations, and on relevant issue areas to expand reach and impact.
• Foster relationships with followers by responding to comments, messages, and inquiries in a timely manner, in both English and Spanish.
• Collaborate with the Brand Manager for graphic design and toolkit creation needs; support toolkit implementation within Social Press Kit, as needed.
• Make recommendations for sharing social media best practices and tools with community ambassadors, partner organizations, staff, and volunteers.
• Support staff with creative development and alignment of paid social media ad campaigns with organic or boosted content; internally run and monitor campaigns, manage ad budgets, as needed.

Digital Marketing and Analytics Support

• Assist with implementation of communications strategies; support in managing vendors, advertising, and digital marketing projects, as needed.
• Manage email marketing systems; format emails to ensure visually appealing and effective communication, collaborate with team members to coordinate timely email sends, optimizing engagement and response rates.
• Support list management; manage and segment email lists to improve targeting, maintain database health, and ensure compliance with privacy regulations.
• Identify opportunities to optimize email campaigns; leverage automation tools, analyze performance data, and conduct A/B testing, as needed.
• Set up systems to track and analyze performance metrics across social media and email platforms; develop insights and recommendations to inform future strategies.
• Coordinate with the team to create streamlined dashboards and hubs for storing and viewing communications systems data, as needed.
• Utilize Google Analytics to track website traffic and user behavior, providing actionable insights, as needed.
  • Share communications outcomes across the organization, including providing information for monthly grant reporting, as needed.

Spanish Translation Oversight

• Translate and adapt communications materials (e.g., newsletters, social media posts, website content) into Spanish to ensure accessibility for diverse audiences.
• Review and edit translated content to ensure accuracy, cultural relevance, and adherence to organizational tone and style.
• Collaborate with team members to maintain consistent messaging across languages.
• Develop and implement efficient processes for translating and localizing content to improve workflow and turnaround times.

REQUIREMENTS AND QUALIFICATIONS

Education And Experience

• Bachelor’s Degree or higher in marketing, communications, graphic design, journalism, public relations, public policy, social work, nonprofit management, or related field preferred but not required.
• Minimum of 5 years of related experience in social media management or digital marketing/communications (lived experiences may also be considered); prior nonprofit industry experience or relevant field is preferred.
• Demonstrated experience with producing timely and effective written communications pieces; experience with writing for digital, web-based platforms preferred.
• Strong understanding of digital marketing tools and techniques.
• Tech savvy and quick to adapt new programs; familiarity with using Slack, Zoom, Canva, Google Drive, and Dropbox.
• Experience working with low-income, diverse communities, with a commitment to racial and economic justice, a plus.

Skills And Qualifications

• Sharp verbal and written communication skills; comfortability in communicating with partners and working directly with members of the public.
• Bilingual—fluent in Spanish and experience communicating with external audiences in Spanish (written and verbal) required.
• Strategic mindset and excellent planning skills, with an ability to plan and devise appropriate program strategies.
• Strong project management skills and ability to multitask under deadlines. Ability to efficiently and independently manage time and workload.
• Ability to support implementation and evaluation of marketing campaigns.
• Proven track record of the ability to form strategic relationships with partners and stakeholders.
• Strong interpersonal communication skills and emotional intelligence, and ability to work collaboratively with many stakeholders.
• Ability to think and work independently, and do so diligently in a virtual office environment, to think creatively to solve problems with limited oversight, excellent judgment and problem-solving ability.

Other Requirements and Preferences

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to travel periodically across California for in-person meetings, if necessary (reimbursements for travel costs provided).

Location

United Ways of California is a virtual office space. The Marketing and Communications Manager can be located anywhere within the state of California, but Bay Area, Sacramento, or Los Angeles is preferred.

Compensation and Benefits

Medical, Dental and Vision Insurance, 401k Retirement Plan, Vacation Leave

To Apply

Submit a signed cover letter and resume by email detailing your skills, experience, and why you are interested in this position.

Email: HR@unitedwaysca.org

(Word or .PDF format only)

Deadline to Apply: October 28, 2024

The United Ways of California is an Equal Employment Opportunity Employer. We value and honor the diverse experiences, knowledge, skills, and perspectives of each individual. Our commitment to fairness and equity means that discrimination and prejudice have no place here. We strive to create policies and practices that are unbiased, inclusive, and considerate of every facet of a person’s identity. If you require any accommodations to complete this application, please email HR@unitedwaysca.org.