Associate Director of Digital Media and Marketing

Location: NYC metropolitan area

Reports to: Director of Communications

Salary: $80,000/annual

Transportation Alternatives (TA), New York City's advocate for walking, biking, and public transit, is seeking an Associate Director of Communications to be a member of our Communications team. This position reports to the Director of Communications and will put TA’s broad array of internal and external communications and PR tools to work, advancing our campaigns, strengthening our organization and building our movement. Your charge will be to work with our staff and partners to build and undertake communications strategies that promote biking, walking and public transit, and win safe streets and more public space.

Responsibilities include:

Digital media (50%)

• Working with Digital Communications Associate on day-to-day management of social media channels, ensuring TA and partner content is shared and distributed
• Lead and coordinate entire digital media presence, including Twitter, Facebook, LinkedIn, TikTok, Threads, Bluesky, and Instagram, in addition to finding opportunities on emerging social platforms
• Day-to-day management of website, including publishing reports, press releases, events, and building other pages as needed
• Build out interactive web projects in support of TA priorities and campaigns, in coordination with external partners and the research and policy team
• Design content for social and web projects
• Script, film, and produce videos that advance TA’s organizational goals
• Manage and approve final outgoing email communications
• Oversee and sign off on TA newsletter designs

Communications and Marketing Support (35%)

• Working with Communications Director and other staff to develop compelling narratives that help advance TA’s work
• Supervising a Digital Communications Coordinator and a Graphic Designer
• Collaborating with the Development team to ensure communications and marketing are aligned
• Providing dotted line supervision and support to a Development Associate
• Maintaining TA’s Squarespace site and other digital properties
• Editing, proofreading, and contributing to TA’s email communications, petitions, research reports, print collateral and other materials
• Identify compelling trends and opportunities to inform new/revised marketing strategy
• Work with the CRM Coordinator and the Development Manager to optimize Every Action utilization for outreach and analysis

Press (15%)

• Working with partner offices and stakeholders to collect quotes and craft/hone messaging
• Fielding and directing media inquiries, coordinating print and broadcast interviews with other TA staff
• Support the communications director in developing, pitching, and placing media stories to support TA’s advocacy goals, which includes writing and issuing press releases, statements, op-eds, and talking points
• Managing, building and maintaining relationships with media contacts
• Representing TA by speaking knowledgeably and on-the-record with reporters, including on-camera interviews
• Lead staff point person on media advisories
• Lead staff member drafting quotes for external releases
• Media-training colleagues and partners, working with others to write and place op-eds

Frequent evening and weekend engagements, and, given the 24-hour news cycle, late nights and early mornings will be a regular part of this position. Transportation Alternatives’ office is a fast-paced and collaborative work environment.

Candidates must have:

• At least four years’ experience working in public relations, government, journalism or in a communications capacity for an elected or political official, advocacy organization or public relations or media outlet
• Knowledge of New York City’s neighborhoods and political landscape
• Ability to quickly distill complex positions into sound bite-ready talking points
• Extensive knowledge of and experience in using social media as a listening and advocacy tool
• Rock-solid writing, proofreading and copyediting skills
• Comfort under pressure, with tight deadlines and working in a highly participatory environment
• Willingness and ability to work outside of normal business hours as a press-facing job often demands
• Commitment to reducing car use in New York City, and increasing walking, transit and bicycling
• Commitment to social justice and antiracism; nuanced understanding of the ways in which our advocacy issues intersect with race and equity

To apply:

Please send a resume and a cover letter to job_applications@transalt.org with “Associate Director of Digital Media and Marketing” in the subject line.

Transportation Alternatives is committed to workplace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of race, ethnicity, age, religion, gender, gender identity, marital status, sexual orientation, disability, veteran status, political orientation or any other characteristic protected by federal state or local law. We value having diverse staff in gender, ethnicity, background and modal preference. BIPOC and LGBTQIA+ candidates are strongly encouraged to apply.