Salesforce, Product Owner (São Paulo, BR)

This is a Full-Time Role (40 hours per week) with no option for part-time work. While this is a remote-first opportunity, the candidate filling this role must be a resident of the Netherlands, the UK, Pennsylvania, New York, or Brazil at the start of employment. Additionally, they must be within commuting distance of our office in Amsterdam, London, Philadelphia, New York City, or São Paulo.Please visit our Careers page to review all opportunities and submit your application for the role(s) that best fit your location and work authorization.

About B Lab

B Lab is the nonprofit network transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies — known as B Corps — who are leading the way. As we continue to repair and rebuild from COVID-19, our vision for an inclusive, equitable, and regenerative economic system, has never been more relevant or needed than it is now.

About the Opportunity

The Product Team at B Lab drives innovation and digital transformation to meet user needs while supporting organizational growth. By advancing technologies and optimizing operations, the team enables B Lab to deliver impactful solutions across all departments. Responsible for developing new products, defining strategy, building roadmaps, and shaping B Lab’s technology ecosystem, the team uses insights from users, technology, and business goals to prioritize what gets built, communicate updates, and measure success. Working closely with the Engineering Team in a cross-functional, agile environment, the Product Team operates across multiple squads focused on key areas: the B Impact App (Assessment and Identity/Intake), Salesforce, Data, and exploratory product development. Through agile methodologies and iterative development, the teams remain responsive to feedback and adaptable to changing needs.

The Product Owner for Salesforce plays a critical role in optimizing the Salesforce ecosystem within one of B Lab’s agile squads, focused on managing the pipeline for B Lab’s products and sales across the global network. This role ensures that Salesforce aligns with organizational goals, enhances the efficiency of sales processes, and delivers a seamless experience for users. For B Lab to manage our sales and opportunity pipelines, the Product Owner works closely with other teams to ensure data integrity across all squads, especially in relation to the integration of Salesforce with Tableau, a key Business Intelligence tool. This integration provides valuable insights and data views that support decision-making and enable accurate reporting on sales performance. The Product Owner is also responsible for ensuring that access rights are appropriately defined, maintaining security and proper access control for all users within Salesforce. By defining and prioritizing the product backlog, collaborating with cross-functional teams, and aligning development with B Lab’s strategic objectives, the Product Owner helps ensure that Salesforce remains a powerful and reliable tool for managing B Lab's global sales and business operations.

Core Responsibilities

Product Backlog Management [35%]

• Own and prioritize the product backlog for the Salesforce Squad, ensuring alignment with organizational goals and global sales objectives.
• Define and refine backlog items, including epics, user stories, and acceptance criteria, to guide development efforts in Salesforce Core and integration tools such as Marketing Cloud Account Engagement and Tableau.
• Collaborate cross-team to ensure proper alignment, data integration, consistency, visualization, and reporting.
• Ensure Salesforce manages opportunities and the sales pipeline efficiently, reflecting the needs of global network sales operations.

Stakeholder Collaboration and Alignment [25%]

• Act as the primary liaison between Global Partners, internal teams, and stakeholders to ensure Salesforce, Marketing Cloud Account Engagement, and Tableau effectively support sales, marketing ,and impact management objectives across the global network.
• Work closely with Global Partners managing communities to gather insights and feedback on user engagement, ensuring Salesforce provides a 360-degree view that empowers internal users to serve our mission effectively.
• Collaborate with internal teams, including Engineering, Business Intelligence, and Data, to ensure alignment between community engagement strategies and Salesforce's functionality, helping provide a unified view of user interactions and sales data.
• Engage with both internal and external stakeholders to validate priorities, align on key initiatives, and communicate updates on improvements in Salesforce's capabilities.
• Collaborate with process teams to monitor changes and support updates to operational workflows, while assisting with knowledge management and change management initiatives to keep Salesforce aligned with evolving needs.

Agile Team Collaboration [20%]

• Collaborate with cross-functional squads, including Engineering and Data, to deliver iterative improvements to Salesforce.
• Participate in sprint planning, reviews, and retrospectives, ensuring team efforts remain focused on the highest priority items.
• Use agile methodologies to adapt to user feedback and evolving priorities, ensuring Salesforce supports both internal sales teams and customer needs.

Performance Monitoring and Reporting [20%]

• Define and monitor key performance indicators (KPIs) for Salesforce's effectiveness in managing the sales pipeline, user access, and integration with Business Intelligence tools.
• Measure the impact of updates and new features, providing insights to inform future development.
• Report progress and outcomes to leadership and key stakeholders, ensuring transparency, accountability, and alignment with organizational sales goals.

Major objectives for the role in the first 6-12 months

• Backlog Transition and Alignment with Existing Plans:Take ownership of the existing backlog from the previous Product Owner, ensuring that it is fully understood and prioritized. Align the backlog with organizational goals, product vision, and user needs while refining and adding new features based on stakeholder feedback. Develop a roadmap to guide the team through iterative releases.
• Stakeholder Engagement and Product Familiarization:Meet with key stakeholders, including internal teams, Global Partners, and external users, to gain a deep understanding of the product’s current state, challenges, and opportunities. Gather insights to ensure alignment with business objectives and refine the product vision and strategy.
• Map and Understand Customer Journeys: Map and optimize the journey for Salesforce users, ensuring they have seamless access to the right data at the right time. This includes identifying key touchpoints where data accuracy, availability, and user permissions impact their experience. By aligning data strategy with the customer journey we can improve our data quality and integrity and establish clear access rights. Collaborate with cross-functional teams to ensure appropriate data visibility and access controls across the ecosystem.

About You

• 3+ Years of Experience: Proven track record of owning product features within Salesforce and Tableau, including feature breakdown, use case creation, and requirements definition that align with user needs and business objectives.
• Prioritization and Roadmapping: Ability to manage and prioritize product backlogs for Salesforce and Tableau integrations, define user stories, and ensure the product roadmap aligns with business goals and user needs.
• Agile/Scrum Processes: Hands-on experience working in an Agile environment, collaborating with cross-functional teams (Sales, Data, Engineering) to deliver iterative and impactful outcomes, particularly in a Salesforce/CRM context.
• Data Analytics & Visualization: Experience with Tableau to build effective data visualizations, and integration of analytical tools into Salesforce to enable data-driven decision-making and performance tracking.
• User Research: Ability to conduct user research, including interviews and synthesis of findings, to drive informed product decisions in the Salesforce and Tableau ecosystem.
• Strategic and Tactical Execution: Strong ability to think strategically to meet business objectives related to CRM and analytics, and effectively manage the tactical execution of these goals through Salesforce and Tableau solutions.
• Effective Communication: Excellent communication skills to clearly articulate product vision, user needs, and product progress to both technical and non-technical stakeholders, ensuring alignment with business goals.
• Fluency in English

Compensation Details

B Lab has a compensation plan that includes:

• A yearly salary in the range of R$207,000 - R$227,700
• Sick & other leave in accordance with Brazilian statutory leave allowance
• Company provided laptop

We also offer other benefits that are based on company policy and are not included in your contract and therefore are subject to change or addition as our organization works to support our staff.

• Paid time off during organization-wide closures for wellness
• Professional Development and time off: 40 hours paid time off with access to professional development after 1 year of service
• Paid time off for volunteering - after one year of service
• One time home office set-up allowance
• Additional perks you may qualify for: monthly home office allowance, monthly food allowance & monthly health insurance reimbursement
• Remote-first workplace

While this is a remote-first opportunity, the candidate filling this role must be a resident of the Netherlands, the UK, Pennsylvania, New York, or Brazil at the start of employment. Additionally, they must be within commuting distance of our office in Amsterdam, London, Philadelphia, New York City, or São Paulo.

Hiring Process

We require the following in order to consider your application:

• Resume (translated to English)
• Responses to our standard set of application questions (in English)
• Please do not include a cover letter

If you progress through additional stages in the hiring process you can expect to:

• Step 1: Submit your resume and responses to our application questions in full and provide a sample of your work
• Step 3: Participate in an interview with a panel via Google Meet or Zoom
• Step 4: Participate in a final interview with a panel via Google Meet or Zoom

We will begin reviewing applications on January 27th, 2025 and will continue until we identify a diverse and qualified candidate pool.

Please note: All applications will be reviewed by our team, and all candidates will receive a status update via email after their application has been reviewed, which we expect to complete by late February. Due to capacity constraints on our hiring team, we are unable to provide you with a specific status update beyond these parameters. Our ideal start date for this role is early to mid April, 2025.

If we can offer reasonable accommodations to you in the application or interview processes, or if you have feedback on how we could improve the equity or accessibility of our recruitment, you are welcome to contact us at careers @ bcorporation.net with the subject line “Accommodation request - Salesforce Product Owner”. Please note that we are unable to respond to general status inquiries or other messages that are unrelated to accessing our application or interview processes.