Senior Media Relations Manager

Job Description – Transgender Law Center

Job Title: Deputy Director of Communications Senior Media Relations Manager

Status: Full-time, exempt

Location: This position can be remote or work out of TLC’s offices in Oakland or Brooklyn

Reports to: Director of Communications

Salary: $93,594 - $113,534 depending on experience

About Transgender Law Center

Transgender Law Center is the largest national, trans-led organization working to set all people free. We champion the right of all transgender and gender-nonconforming people to make their own choices and live freely, safely, and authentically. Prioritizing BIPOC, disabled, and HIV+ communities, we advance community-driven strategies that harness trans knowledge, power, and joy to ensure that we all not only survive but thrive at all ages and phases of life.

(www.transgenderlawcenter.org)

POSITION SUMMARY

The Senior Media Relations Manager will support TLC’s role as a leading. authority on trans issues by proactively developing and implementing innovative approaches to engage media outlets, leveraging expertise in press strategy to

maximize impact, amplifying trans liberation narratives, and shaping public discourse. This leadership position focuses on setting high-level media strategy, supervising media engagement efforts, and ensuring the Communications Department maintains a proactive and impactful media presence. The Senior Media Relations Manager will be responsible for overseeing and guiding TLC’s strategic media initiatives to ensure alignment with organizational values and goals. A key focus will be on building and sustaining strong partnerships with media outlets, journalists, and the entertainment industry to amplify TLC’s mission. The Senior Manager will oversee the development of narrative resources, media advocacy tools, and strategic press materials while managing team members responsible for day-to-day media relations and project

execution. Through these efforts, the Senior Media Relations Manager will play a pivotal role in shaping public narratives around trans liberation and advancing TLC's Mission.

RESPONSIBILITIES

• Provide strategic leadership for the Communications Department, setting the vision for TLC’s media strategy and overseeing its execution through supervising media relations staff and projects to ensure alignment with the organization’s mission and goals.
• Monitor the media landscape to pitch stories and influence the news cycle while providing high-level media analysis to the communications team, spokespeople, and other staff as needed.
• Oversee and proactively build relationships with national, regional, and local media and Hollywood outlets to create trans narratives across all media spheres.
• Work with TLC policy, legal, and programmatic teams to effectively respond to and proactively engage with press and other media about legal cases and policy changes in a rapidly changing political legal environment.
• Create opportunities for TLC leaders and experts to participate in public discourse through op-eds, interviews, and panel discussions, amplifying the organization's voice and expertise.
• Rapidly craft talking points that align with TLC’s strategic messaging, leveraging every media inquiry as an opportunity to advance trans liberation narratives and amplify the organization’s messaging and goals.
• Administer advanced, ongoing communication, media, and narrative training for TLC staff and members, empowering them to serve as trained spokespeople and brand ambassadors.
• Ensure the TLC Narrative Lab’s latest messaging guidance is effectively incorporated into all media advocacy materials and spokesperson preparation.
• Assist in managing TLC’s Journalist Resource Series, which includes pitching, producing, launching, and distributing media advocacy guides, reports, webinars, and other advocacy tools to change the narrative about trans people in the US media.
• Partner with news outlets to create original content, co-create an ethical journalistic data source on trans violence, and establish programming to train both emerging and established journalists on ethical coverage of trans issues.

REQUIRED QUALIFICATIONS

• 5-7 years of experience in a media relations or press secretary role
• Must have demonstrated experience in and comfort with proactively engaging with press and media, including building and maintaining strong, collaborative relationships with journalists and media outlets.
• A strong passion and interest in developing and executing strategic press and messaging work, particularly related to complex policy and legal changes.
• Proven ability to create media resources that effectively communicate the nuances of complex policy and legal cases, integrating detailed information with strategic messaging to inform and engage diverse audiences.
• Experience creating and managing budgets
• Advanced project management experience and proven ability to manage multiple high-level projects simultaneously.
• Experience managing consultants and consultancy firms.
• Excellent organizational, time, and project management skills, with the ability to prioritize tasks, meet deadlines, and move multiple projects simultaneously while maintaining a strong attention to detail.
• A demonstrated commitment to racial, economic, and gender justice and an understanding of the communities TLC represents.
• Experience working in teams with people from various racial, ethnic, socioeconomic, educational, religious, sexual, gender, disability, and generational backgrounds.

PREFERRED QUALIFICATIONS

• Experience with communications related to litigation, public policy, and

community organizing.

BENEFITS

• Medical/dental/vision (TLC covers100% of premiums for employees, 75% for dependents)
• Employer-funded Health Reimbursement Account (currently $2,000 per year)
• Optional employee-funded Flexible Spending Account
• Employee Assistance Fund that can grant financial assistance for certain qualifying disasters and personal hardships
• Short-term and long-term disability insurance
• 3 weeks of sick leave
• 19 days vacation (24 after 3 years’ employment) and 12 holidays
• Flexible Friday schedule with organization-wide ‘no internal meetings’ practice
• Organizational ‘slowdown’ in winter and summer
• Two-weeks paid time off in the summer and 2 weeks paid time off at the end of the year (separate from employee vacation time)
• 2-month paid sabbatical program available after 5 years’ employment
• Retirement plan with partial organizational matching
• Indemnity insurance for critical illness, hospital confinement, and accidents
• Professional development & coaching
• Office setup, phone and internet reimbursement (if working from home)
• Additional mental health, budgeting, travel, and pet benefits

EQUAL OPPORTUNITY EMPLOYER

Transgender Law Center is proud to be an affirmative action employer. All interested individuals, including Black, indigenous, and other people of color; women and femmes; people with disabilities; and people who are transgender, intersex, lesbian, gay, bisexual, or queer are particularly urged to apply. For more information about Transgender Law Center please visit our website: www.transgenderlawcenter.org.