Communications and Digital Marketing Specialist

Global Strays, an international animal welfare non-profit, is seeking a Communications and Digital Marketing Specialist to lead and implement the organization’s communication efforts. This role is ideal for a creative, proactive storyteller with exceptional communication skills, a strong commitment to the Global Strays’ mission, and the ability to manage multiple projects while meeting deadlines.

This is a part-time, remote, contract/freelance position offering flexible hours and potential for growth within the organization. **This is a 3-month contract position with the potential for extension. Our goal is to find someone who is a great fit and, ideally, transition them into a part-time role.

• Compensation: $30/hour
• Hours: 20-30 hours per week, Monday through Friday (flexible)
• Availability: Some morning and early afternoon (EST) availability required for team meetings.

About the Role

The Communications and Digital Marketing Specialist will be responsible for developing and executing Global Strays’ communication strategy across social media, email newsletters, website content, donor relations, and branding/marketing initiatives. This position plays a key role in donor engagement, retention, and acquisition, using compelling storytelling and messaging to drive support for Global Strays’ programs.

We’re looking for an innovative communicator, passionate about Global Strays mission, who can craft impactful narratives that highlight the real-life impact of our work in underserved communities worldwide. We are seeking a self-starter who works well with small teams, shared decision-making, and embraces change.

Key Responsibilities

Content Strategy & Execution

• Develop and manage the full life cycle of Global Strays content, including:
  • Social media (Instagram, Facebook, LinkedIn, with potential for other platforms)
  • Email newsletters and donor communications
  • Website content and blog posts
  • Marketing materials (reports, toolkits, briefs)
• Create and maintain a communications calendar to ensure timely and strategic content release
• Develop engaging, mission-driven storytelling that resonates with donors and supporters
• Monitor performance metrics (engagement, traffic, conversion rates) and adjust strategies accordingly

Branding, Marketing & Communications

• Further establish and implement Global Strays’ branding and identity
• Collaborate with the team to develop and execute fundraising and awareness campaigns
• Design compelling graphics and visuals using Canva
• Assist in event marketing and planning efforts

Donor Engagement & Growth

• Create targeted outreach and donation appeals to attract new donors
• Work closely with the Development Specialist to strengthen donor relationships
• Utilize our CRM database to support donor communication

Partnership Development & Multimedia Management

• Research potential brand and influencer partnerships
• Collaborate with the Programs Director to gather impactful content from field partners in Colombia, Nicaragua, Liberia, and beyond
• Organize and manage Global Strays’ Photo and Video Library
• Create short-form videos (CapCut, Instagram/Facebook Reels, YouTube Shorts)

Preferred Experience

(While not required, experience in these areas is a plus!)

• Digital advertising (Meta Ads Manager, Google Ads)
• Public relations strategy and execution

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years experience in a digital marketing or communications role (nonprofit experience preferred)
• Social media management experience (Instagram, Facebook; bonus: LinkedIn, TikTok, YouTube)
• Strong skills in Canva (graphic design principles a plus)
• Proficiency in short-form video creation (CapCut or similar tools)
• Comfortable in a highly collaborative, small-team environment with ability to work independently
• Excellent writing, editing, and interpersonal skills
• Dedicated to staying current with professional knowledge and industry best practices
• Passion for animal welfare and nonprofit work
• Access to a computer with a reliable internet connection and webcam

How to Apply

Please email the following to joinus@globalstrays.org with the subject line “Your Last Name, Your First Name - Communications and Digital Marketing Specialist Application” :

✔️ Resume (CV)

✔️ Cover letter detailing how your experience aligns with this role

✔️ At least 2 professional references

✔️ Portfolio (optional but encouraged) showcasing your best communications/marketing projects

Applications will be reviewed on a rolling basis and interviews will begin immediately. We encourage early submissions.