Digital Marketing & Communications Coordinator

About NYLAG:

Founded in 1990, NYLAG is a leading civil legal services organization combatting economic, racial, and social injustice by advocating for people experiencing poverty or in crisis. Our services include comprehensive, free civil legal services, financial empowerment, impact litigation, policy advocacy, and community partnerships. NYLAG exists because wealth should not determine who has access to justice. We aim to disrupt systemic racism by serving individuals and families whose legal and financial crises are often rooted in racial inequality. NYLAG goes to where the need is, providing services in more than 150 community sites (e.g. courts, hospitals, libraries) and on our Mobile Legal Help Center. During COVID-19, most of our services were virtual to keep our community safe. NYLAG’s staff of 380 impacted the lives of nearly 129,000 people last year.

Job description

NYLAG is seeking a marketing and communications professional to join our communications team. This is a dynamic role that reports to and works collaboratively with the Director of Communications to bring NYLAG’s work and mission to life in the digital space. The coordinator will also work closely with many NYLAG colleagues, including senior staff, the fundraising team, and program staff. In this creative position, the coordinator is highly encouraged to help develop new, innovative approaches to telling NYLAG’s story.

Duties and Responsibilities

Participate in editorial planning for awareness, policy advocacy, and fundraising campaigns and, with guidance from the director, implement designated parts of the editorial calendar and yearly strategic communications and marketing plan.

• Social media:
  • Manage NYLAG’s social media accounts by regularly planning and creating content—including copy, graphic design, and other media—and managing audience interactions.
• Website:
  • Manage, plan, create, and update content—including stories, statements, news, and web pages—for NYLAG’s proprietary websites nylag.org and legalhealth.org.
  • Manage back-end website maintenance and updates, liaising with website consultant when needed.
• Email:
  • In partnership with Development, manage email marketing efforts: drafting content, managing approvals, and sending all external marketing emails.
• Branding and General Marketing:
  • Create graphic designs for flyer templates and special projects.
  • Support the director in ensuring effective, consistent NYLAG branding on all communications materials, including by outside organizations and companies.
  • Monitor, compile, and analyze data from NYLAG’s digital media platforms to strategically increase visibility and make data-informed decisions for future content and campaigns.
  • Utilize best practices and new approaches to support fundraising in a digital space.
  • Support other marketing and communications functions as needed, including copy editing and brainstorming strategy and messaging.
• Administration and Operations:
  • Liaise with communications vendors, including graphic designers, printers, and photographers.
  • Serve as gatekeeper for all outreach materials (such as signage, banner, tablecloth, giveaways, etc.) and digital marketing equipment (cameras, etc.)
  • Catalogue and maintain a bank of image files for use in marketing and communications efforts.
  • Support admin functions, such as department payment requests from vendors.

Qualifications

• At least 1-2 years of demonstrated experience in digital marketing and communications in a professional setting.
• Proficiency in graphic design and relevant software, e.g., Canva or similar applications/software
• Proficiency in social media, email marketing, and website management (Salesforce, WordPress, Facebook, X/Twitter, LinkedIn, Instagram)
• Excellent verbal and written communication skills
• Strong attention to detail and organizational skills in a rapid response environment
• Motivation to take ownership of tasks and self-start.
• Creative approach to communicating complex topics to various audiences though a variety of mediums.
• Knowledge of fundraising best practices on digital media platforms
• Collaborative and kind attitude
• Commitment to race equity, diversity, and inclusion
• Passion for social justice and NYLAG’s mission

NYLAG’s Commitment to Diversity and Inclusion

NYLAG is proud to be an equal opportunity employer. People of color, women, people with disabilities, immigrants, veterans, lesbian, gay, bisexual, transgender and queer people, and those with lived experiences in the communities we serve are strongly encouraged to apply.

Employment type:

X Full-time

Professional Level:

X Entry Level

Salary Range: $60,876 - 65,111/year

Benefits: Medical, dental, vision, 401k, life insurance, long term disability, commuter benefits, flexible spending accounts (FSA) for Medical and Dependent care.

Application Instructions: To apply, please attach your resume, cover letter, and a mix of 3-5 relevant work samples showcasing writing and graphic design skills (e.g., social media or blog posts, marketing emails, graphics). Incomplete applications will not be considered.

Covid Vaccination Policy: Please note, to safeguard the health and well-being of our employees and clients, NYLAG requires all employees to be fully vaccinated for COVID-19, unless a medical or religious exemption is approved.

NYLAG is committed to a hybrid work policy for staff whose work does not require their full-time presence in the office. NYLAG’s current policy is that most staff are required to work in NYLAG’s offices or do other in-person work at least two days each week. This policy is subject to change.