Member Engagement Manager

About This Opportunity:

WTA seeks a results- and people-oriented fundraising and communications professional to lead our mid-level giving and annual fund programs with a goal to grow revenue and participation across both. The Member Engagement Manager will look to data, member insights, sector trends and community-centric fundraising principles to inform their decisions and plans. They should be willing to test and innovate and be passionate about WTA’s mission. They should be able to demonstrate a track record of successfully driving fundraising results, multi-channel communication campaigns, constituent engagement and outcome-oriented partnerships.

The person in this role will partner with a collaborative Development Team, other staff, members and donors to contribute to the successful growth of WTA’s comprehensive individual giving program. The Member Engagement Manager is a full-time, exempt position based in WTA’s downtown Seattle headquarters. The person in this role supervises a coordinator-level position and reports to the Development Director.

Primary Responsibilities:

Mid-Level Giving (est. 45%)

• Develop and implement strategies for WTA’s mid-level giving program, focusing on revenue growth, donor retention and experience, and pipeline development. This includes cultivating, soliciting, stewarding and reporting to ~1,200 individual members and donors, as well as budget management.

• Create and manage segmentation plans and scalable strategies for mid-level donors, ensuring communications and engagement opportunities feel personalized, meaningful and outcome-oriented.

• Customize, adapt and leverage existing materials and outreach methods to increase mid-level donor engagement and giving, as well as create new materials and methods, coordinating as needed across the team and organization.

• Develop and manage WTA’s donor pipeline processes, including identification and moves management, in partnership with the Development Team.

• Maintain records in Salesforce and leverage data to evaluate the program’s effectiveness and help set and evolve strategies.

Annual Fund (est. 25%)

• Set priorities and develop strategies for WTA’s annual fund program to acquire, cultivate, solicit, steward, upgrade and retain ~23,000 individual members and donors, focusing on general operating revenue and participation growth, especially via monthly giving.

• Oversee the planning, goal-setting, execution and evaluation of multiple segmented donor campaigns annually, using multi-channel approaches (e.g., direct mail, web, email, targeted social media ads) to meet goals.

• Work closely with internal teams to oversee the writing, approval, delivery and evaluation of donor communications that engage, demonstrate impact, highlight fundraising priorities and generate results.

• Manage WTA’s fundraising-related web pages and donation form optimization.

Management (est. 15%)

• Supervise coordinator-level position focused on donor communications and annual fund program.

• Provide reporting, insights and recommendations to leadership.

• Manage, evaluate and recommend resources needed across programs, including budget, systems and vendors. Support revenue projections across programs.

• Collaborate with other Development Team members to ensure a high-quality donor experience.

Member and Donor Events (est. 10%)

• Set priorities and develop strategies for member events.

• Oversee the planning, goal-setting, execution and evaluation of fundraising and donor stewardship events annually.