Digital Marketing Specialist

Context:

We are launching a new community called Start Today, to help individuals and organizations improve their social and environmental impact. We are in the early stage of developing this community of changemakers who believe a better world is possible and are committed to do their part to build it. Members will have access to courses, informational materials, events and consulting.

Role:

The mission of the Digital Marketing Specialist is to increase leads, sales and members of the Start Today community. We expect the Digital Marketing Specialist to co-create and implement (mostly digital) marketing strategies. Contact with potential clients is mainly via social networks, email and our LMS. Start Today's main avatar is English-speaking or bilingual English/Spanish individuals.

We are seeking a highly motivated, creative, analytical and efficient Digital Marketing Specialist to join our team. You must be a mission and data-driven individual with a strong understanding of digital marketing principles for online learning communities and a proven track record of executing successful campaigns across various channels. This role requires a hands-on approach with a focus on planning, implementing, and analyzing digital marketing strategies to achieve business and impact objectives.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across all relevant channels, including SEO, SEM, social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, affiliate marketing and influencer marketing.
• Conduct market research and competitive analysis to identify target audiences, trends, and opportunities.
• Plan and manage social media campaigns across all major platforms, including content creation, scheduling, engagement, and community management.
• Develop and implement SEO strategies to improve website visibility and organic search rankings.
• Manage and optimize paid advertising campaigns on social media, and other relevant platforms such as Google Ads (with a low initial budget).
• Create high-quality, engaging content for various platforms, including website copy, blog posts, social media posts, email newsletters, and landing pages.
• Track, analyze, and report on the performance of all marketing campaigns using key metrics (e.g., website traffic, conversion rates, ROI).
• Stay up-to-date on the latest digital marketing trends, technologies, and best practices.
• Collaborate with other departments (e.g., sales, product development) to ensure alignment with overall marketing goals.

Qualifications:

• We don’t care what or where you studied, as long as you are able and motivated to do the work.
• Professional experience in planning and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, SMM, and other digital marketing channels.
• Experience with Google Analytics, Google Ads, and other marketing automation tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Experience with graphic design and video editing.
• Experience with content management systems (CMS) is a plus.
• Experience with AI tools is a plus.
• Ability to work in Spanish and English is a plus.

Visit https://start-today.org/p/join-our-team to apply.