Digital Organizer

WAISN is looking for a Digital Organizer responsible for implementing a social media strategy to educate, provide resources, and mobilize WAISN’s audiences through our social media platforms. This position reports directly to the Executive Directors and works closely with all WAISN departments. The desired start date for this position is April 14, 2025.

On an average week at WAISN the digital organizer will:

• Develop monthly social media calendar;
• Analyze the performance of content and adjust content strategies accordingly, as well as when needed to respond to breaking news and calls to action;
• Plan and goal set for each social media platform every quarter;
• Create content such as graphics, videos and implement daily postings across all social media platforms; create a regular publishing schedule on online platforms (Facebook, X, Instagram, Mastodon, YouTube, Threads and others as assigned);
• Support with streamlining and growing our email program;
• Strategize ways to increase engagement with community through social media platforms (i.e, run social media actions such as lives, tweet chats/tweetstorms, etc.);
• Monitor and report analytics across all social media platforms and Action Network;
• Monitor social media trends, important dates, and trending conversations;
• Leverage the right tools to manage the organization’s content (ex: Hootsuite);
• Create social media campaigns for important dates (ex: Black History Month, Pride Month, Trans Week of Remembrance, etc.);
• Create social media toolkits (including graphics) to support digital actions, in-person mobilizations, and member activities;
• Assist in increasing brand awareness and community engagement through WAISN’s social media channels;
• Respond to social media dialogue by responding to social media posts and developing discussions that foster meaningful engagement across social media audiences;
• Plan and deliver content across different platforms using scheduling tools such as Meta Business Suite and Action Network;
• Build key relationships with influencers and organizations across social media platforms;
• Interact with clients, community members, and other stakeholders via WAISN's social media accounts;
• Collaborate with the Language Justice Organizer to implement an organization-wide language justice framework.

Implement campaigns and communications strategies that promote a culture of immigrant respect:

• Assist in running all digital platforms, including graphic development, video and sound editing as well as the production of Facebook Live events.
• Provide digital support for WAISN’s events included but not limited to annual Immigrant and Refugee Advocacy Day (IRAD), Immigrant Youth Convening, Regional and Statewide Gatherings including promotional work, social media streaming, designing and disseminating conference agendas and collateral materials.
• Amplify grassroots actions, both in-person and digitally.

Organizational leadership, planning, management, and cross-departmental collaboration:

• Maintain a cohesive brand across all digital communications by referencing our values and analytical frameworks, and creating uniformity across all digital communications by referencing our values and analytical frameworks and creating uniformity and consistency across channels.
• Stay up to date on the news with attention to the media cycle and the dominant narratives promoted by various media channels including, but not limited to Al Jazeera, Democracy Now!, Washington Post, The New York Times, MSNBC, Fox, CNN, and The Seattle Times. Check these key sites 2-3 times per day to inform communications strategy for the week and the editorial calendar while connecting stories to migrant struggles and needs;
• Develop fluency on WAISN’s editorial and style guide to ensure its implementation and a cohesive honed organizational voice, while updating it as necessary;
• Work in collaboration with the Executive Director, Policy Director and other Senior Management to plan press conferences, briefings, and other high-profile public events such as press conferences, media briefings, statewide gatherings, organizing events, and fundraisers.