Social Media Specialist

Re:wild protects and restores the wild. We have a singular and powerful focus: the wild as the most effective solution to the interconnected climate, biodiversity and human wellbeing crises. Founded by a group of renowned conservation scientists together with Leonardo DiCaprio, Re:wild is a force multiplier that brings together Indigenous Peoples, local communities, influential leaders, nongovernmental organizations, governments, companies and the public to protect and rewild at the scale and speed we need. Learn more at www.rewild.org.

SUMMARY

Re:wild is in the process of implementing a new strategy for Earth Alliance, a platform dedicated to leveraging impact storytelling from around the world to effect positive change for the planet. By amplifying the voices of local communities, Indigenous Peoples, activists and other guardians, Earth Alliance inspires individual action that drives collective impact, whether we are calling for a company to stop its unsustainable mining operations in an irreplaceable area for biodiversity or demanding that a government recognize the rights and self-determination of Indigenous communities.

We are looking for a highly motivated and creative individual who can manage the day-to-day content creation, co-creation, scheduling, publishing, and community management of Earth Alliance’s current and future social media channels. This requires working with Earth Alliance’s senior impact strategist and other positions, Re:wild’s communications team, filmmakers and producers, frontline activists, and other creators and influencers to curate, create and co-create regular content for Earth Alliance. This position will manage Earth Alliance’s publishing calendar and will ensure that Earth Alliance posts are engaging and impactful.

RESPONSIBILITIES

• Oversee Earth Alliance’s presence across social media platforms, including Instagram and Facebook, and those to be rolled out in the future (such as YouTube).
• Develop original content tailored to each platform’s unique audience. This includes coordinating content from filmmakers and producers, frontline activists, Re:wild’s communications team, and other creators and influencers, in support of Earth Alliance’s strategic plan and themes.
• Create and/or direct visual assets to accompany posts.
• Working closely with Earth Alliance’s senior impact strategist, Re:wild’s communications team, filmmakers and producers, frontline activists, and other creators and influencers, write engaging captions and calls to action to accompany visual assets and campaigns.
• Manage publishing calendar of social media content, and plan out weekly and monthly calendar, in a dynamic and evolving environment.
• Set measurable digital engagement goals aligned with campaign objectives.
• Help refine digital media strategy, analyze campaign effectiveness, create regular metrics reports (including metrics on engagement, reach and conversations), conduct A/B testing to optimize performance, and provide metrics and reports on specific campaigns for impact.
• Stay on top of platform-specific trends, and evolutions, including algorithms, features, and platform updates. Recommend new platforms or features to adopt.
• Monitor and respond to comments, inbox(s) and engagement across Earth Alliance platforms in order to spur or continue critical discussions about issues we’re focused on.
• Develop tailored social media content about Earth Alliance campaigns for influencers and celebrities interested in amplifying or engaging with content.

COMPETENCIES & QUALIFICATIONS

• 5+ years of experience in social media, communications, activism, impact campaigns or equivalent experience.
• Proven experience working within decentralized teams while managing tasks, deadlines and relationships.
• Demonstrated experience working with local and Indigenous communities, activists, impact producers, etc.
• Knowledge of environmental issues and campaigns.
• Strong social caption writing skills required.
• Experience developing and publishing engaging content for Instagram, YouTube and other platforms required.
• Demonstrated experience using Canva (or Adobe Express), Sprout, PlayPlay and AirTable a plus.
• Experience pulling together social media metrics reports and tweaking strategy accordingly.
• Understands and keeps up with social media trends.
• English fluency required, but proficiency in more than one language is a plus.
• Must be a team player and excited to work in a highly collaborative environment.
• Must be flexible, able to adapt strategy according to evolving situations.
• Passion for environmental and social justice issues and for using communications as a catalyst for change.

COMPENSATION AND BENEFITS

• This is a full-time, exempt position, through December 2026 (renewal beyond this subject to funding availability).
• Projected salary range of $50,000 - $80,000 with the final determination to be made commensurate with the candidate’s experience.
• Re:wild provides medical, dental, vision, short- and long-term disability, and life insurance, with Re:wild covering 68-100% of the premiums. Re:wild also offers a 403b retirement plan with up to 3% match after a year of employment.
• Re:wild observes 16 paid holidays each calendar year. Full-time employees can also accrue the following annually: up to 15 days of vacation leave, 12 days of illness leave and 2 volunteer days.