Director of Marketing

About Better Angels

Los Angeles is facing an epidemic of homelessness. Despite billions of dollars approved by taxpayers to address the crisis over the last several years, the situation has further deteriorated. Government cannot handle this epidemic alone. Existing nonprofits, despite best intentions, have been too constrained to have the broad impact necessary to address the issue at scale. We believe that the time has come to rally the residents of LA to tackle homelessness head on. Better Angels will take a bold, holistic approach to confront the many aspects of this huge, complex, and seemingly intractable problem with particular focus on the following pillars: Prevention, Sanitation, Services, Shelter and Housing.

As our Director of Marketing, you will bring your creativity, experience and entrepreneurial thinking to drive impact. In addition to supporting Better Angels, you will oversee marketing for our sister nonprofit organizations, 1p.org and 97percent. 1P.org is a nonprofit focused on addressing some of the most intractable issues facing our one planet and 97percent is a nonprofit focused on reducing gun violence by bringing gun owners into the gun safety conversation.

About the Role

We are seeking a Director of Marketing to lead and execute a comprehensive marketing strategy that elevates Better Angels' brand, expands our reach with the community as well as key stakeholders and drives engagement across multiple platforms. This role requires a marketing generalist with a deep understanding of digital and traditional marketing, content creation, brand storytelling, and community engagement. Strong communication and writing skills are essential, and Spanish fluency is preferred.

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement a full-funnel marketing strategy to increase awareness, engagement, volunteer recruitment and impact.
• Brand & Messaging: Ensure consistency in brand voice, messaging, and visual identity across all channels.
• Content & Communications: Oversee content creation for the website, social media, email campaigns, and press materials. Write and edit compelling content that resonates with our audience.
• Public Relations & Media Outreach: Build relationships with media, craft press releases, and pitch stories to amplify our message.
• Digital Marketing & Social Media: Manage social media strategy, email marketing, and paid digital campaigns to drive engagement and conversions.
• Community Engagement: Develop campaigns that connect with and inspire action from our audience, including grassroots initiatives and partnerships.
• Fundraising & Growth Marketing: Support development efforts by creating compelling donor communications and marketing materials.
• Analytics & Performance Tracking: Use data to measure campaign success and optimize marketing efforts for maximum impact.

Qualifications

• 8-10+ years of experience in marketing, communications, or a related field.
• Experience leading and developing innovative marketing strategies as well as related operational plans.
• Proven track record in executing successful marketing strategies.
• Creative thinker with the ability to strategize, problem-solve, and adapt to changing circumstances.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of digital marketing, including SEO, social media, email, and paid advertising.
• Experience with community engagement and grassroots marketing initiatives.
• Direct managerial experience.
• Ability to work cross-functionally and lead projects independently.
• Bachelor’s degree in Marketing, Communications, Public Relations or a related field; Master’s degree preferred.
• Spanish fluency (preferred but not required).

Why Join Us?

• Opportunity to lead marketing efforts for a mission-driven organization driving real impact.
• Collaborative and dynamic work environment.
• Ability to be part of an amazing team and directly support the community.

Interested candidates should submit a resume, cover letter, and writing samples.