Be-In Joy Boston

We gather not in protest but in pure celebration of love, unity, and positive transformation. The Be-In is an event designed to harness the power of collective positivity. We strengthen our ability to be present, immerse ourselves in the moment, and connect authentically with others. Life unfolds in the present, and it's only in the present that there is potential for change.

At it's very basic level, the Be-In is a coming together of people with the specific intention of being kind to others, being happy and spreading that happiness amongst each other and out into the world. Crowds amplify emotions. When we all come together in peace and joy, those emotions become amplified, not only heightening the positive emotion of the crowd, but that goodwill spills out of our space, rolling into the city and beyond.

At the root of every single problem in the world—from conflict and climate change to road rage and stress in the workplace—are people acting out of fear, greed, and division. And it is clear that these attitudes dominate the emotional landscape of the world today. So what’s the answer? Clearly, it is to make understanding, compassion, and unity the norm instead. That’s what we are doing with the Be-Ins. By holding these events regularly and in cities across the globe, we create consistent opportunities for people to experience and practice kindness, understanding, and connection. This regular exposure to positive interactions helps shift individual attitudes and behaviors. As more people participate, it builds a collective momentum, challenging the prevailing norms of fear and division. Over time, this creates a cultural shift, where empathy and unity become more familiar and accepted, influencing how communities engage and how societies operate.