Social Media Associate Director

• This is an unpaid volunteer opportunity.
• Associate Directors are expected to put in a minimum of 10 hours per week and be responsive to emails within 36 hours.
• STW™ welcomes volunteers who are seeking skill-based volunteering opportunity. STW™ shall provide "letter of recommendation" professionals who demonstrate outstanding contribution for professional references.

SUMMARY:

Manages and supports the Content team for planning and implementation of all social media messaging and growth strategy. Communicate the organization's purpose and activities, as well as developing and promoting the mission.

PRIMARY RESPONSIBILITIES:

• Coordinate social efforts, key media and digital platforms such as Facebook, Instagram, Snapchat, Twitter, Pinterest, and YouTube.
• Track key market trends and competitive messages to influence the content creation strategy and create the necessary content to address key trends and competitive positioning with POVs, insights, proactive statements, strategic stories, etc.
• Champion the development of social media and online reputation management standards, policies and rules of engagement or digital channels that also incorporate measurement tools, analytics and reporting methods to gauge success and determine how to refine/define campaign best optimize performance
• Seek out and develop new and emerging platforms that can help us grow our customer base and brand and be able to contribute to the development of new product features and tools for social marketing
• Assist the Director of Social Media in increasing brand awareness and engagement rates.
• Manage an average of 6 to 8 volunteers.
• Responsible for promoting the brand, increasing social media traffic and engagement, and development of followers in order to obtain advertising sponsors and donations.
• Ensure social media messages are conveyed clearly and delivered properly to prospects through proofreading all social media content.
• Manage and keep operational documents current. Assist in developing procedures & documents for the organization.
• Plan and conduct bi-weekly meetings with Project Leader - includes sending agenda, taking meeting minutes and conducting follow up with Project Leader.

EXPERIENCE/REQUIREMENTS:

• Bachelor's degree completed, or currently enrolled in the Master's degree program or comparable work experience (at least 4 years or more full time paid corporate/non - profit work experience).
• Experience in managing and optimizing Facebook, LinkedIn & Instagram campaigns.
• Knowledge in Social Media best practices. Experience with Hootsuite a plus.
• Demonstrated ability to handle multiple projects and details simultaneously.
• Demonstrated excellence in organizational, managerial, and communication skills.