Marketing and Communications Manager

Fantastic opportunity to create and develop internal and external communications, focusing on marketing, communications, written content & social media for our organization.

• Conducting a needs assessment regarding marketing and communication priorities for Volunteer Liberia

• Benchmarking with other similar institutions to learn what communications campaigns have been most successful
• Ownership of social media strategy creating regular, relevant posts across Linkedin, Facebook, TikTok, Twitter and Instagram;
• Assist Website Manager to execution of website strategy;
• Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, posters, media releases, promotional materials, banners and organization website
• Coordinate webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly
• Maintain e-Newsletter mailing list, and seek to increase readership/engagement
• Take/edit photos, record video, capture testimonials, live tweet events
• Develop PowerPoint presentations of YCWL projects
• Development and execution of campaigns to support operational activities and increase brand awareness. Updating all social media channels for the company.
• Create relevant content for social media.
• Write blogs and other website related content.
• Sharing high-quality content across all channels.
• Manage Google Ads
• Develop and manage organization youtube
• Manage Facebook and Instagram Ads

Measure Analytics

a. Record weekly and monthly statistics for website, e-Newsletter, and social media pages as well as community presentations and media appearances to measure impact and set goals to increase engagement and overall effectiveness

Administration (Assist in Virtual office administration_.

Key Tasks:

• search for advertisement spaces for posting Volunteer Liberia opportunities (Universities, NGOs or other websites)
• Maintain and file PR reports
• Keep minutes of meetings attended as required
• Maintain a media and government contact list

Experience

Excellent copywriting and editing skills with the ability to create, engaging, technical, written content.

• Previous experience in a Travel company is preferred.
• Track record in day to day management, development and delivery of social medial channels is essential.
• Team player who will be comfortable working closely with all internal functions, excellent communication skills.
• Proactive, innovative and creative with a real desire to shape and drive this role.