Social Lead: Curate abortion news to educate pro-choice voters on Instagram and Facebook

What is Choice Tracker

Choice Tracker is an online tool and social media presence that teaches people about the impact their state legislators have on abortion rights, and motivates them to take actions in a way that can have real impact.

After seeing a tremendous response to our website choicetracker.org, and educational materials on instagram.com in Pennsylvania, we are expanding to 10 more states in 2024.

We are looking for an individual who can lead our instagram and social media presence in a few key ways: by curating news from our 10 states to share on Stories, and by working with the team to post deeper educational content on the Grid.

What will this position do?

Note: There is a lot of room to take ownership and rewrite the role and strategy in collaboration with the Executive Director, but our current strategy is:

Make our IG/FB stories a useful source of abortion legislation news (10-20 minutes, 3-5 times a week)

• quick scan of social media accounts we follow to decide if there is any content from our favorite orgs and legislators in our states worth sharing
• amplify any news stories highlighted by our State Directors

Build educational content for the grid explaining larger news or legislative updates in our states. (1-3 hours, a few times a month)

• You'll collaborate with State Directors who are monitoring news in their states, lawyers who can help break down legislative content, and more
• you'll work within (and build on, if you wish) the existing design and branding system in Canva

Network and Engage with likeminded orgs to spread the word about choicetracker.org

Benefits:

Help educate voters, and counteract the inevitable click bait and misinformation of the upcoming election cycle by creating a verified, fact-based resource to motivate pro-choice voters in your state.

Team:

You’ll be working alongside and collaborating with passionate individuals who are leading the effort to expand Choice Tracker's presence in 10 new states.

Skill Sets:

This position will be a great fit for an individual with:

• A passion for abortion rights
• An interest in learning about the details of the legislative processes
• An appreciation for nuance and political complexity
• A design eye
• An understanding of Canva
• A knowledge of social media best practices