YouTube Channel - Audience Development Specialist

STEM Montessori Academy of Canada (SMAC-SIAC) is a registered not-for-profit organization specializing in science, technology, engineering, and math. (STEM) programming is open to all students with the mission to deliver top-notch STEM literacy and application. The SMAC will specialize in an advanced bar-none. STEM-based educational curriculum that emphasizes the interconnected subject areas of science, technology, engineering, and math (STEM)

Do you want to be part of a dynamic international STEM Canada YouTube production team? Are you passionate about creating compelling video content and eager to gain hands-on experience in the world of digital media? We invite you to showcase your skills and make an impact by volunteering for 4 months on our exciting new STEM Canada YouTube channel project. As a valued member of our team, you’ll collaborate with talented professionals, contribute to innovative content, and build a portfolio that stands out in the industry. Join us and turn your creativity into captivating stories that will reach audiences around the globe!

Responsibilities:

• Conduct in-depth audience analysis to identify demographics, interests, and viewing habits.
• Develop audience personas to inform content creation and marketing strategies.
• Track key performance indicators (KPIs) to measure audience growth and engagement.
• Experiment with different content formats and distribution channels to optimize reach.
• Build and maintain a strong online community through audience interaction and engagement.
• Identify opportunities for audience expansion through partnerships and collaborations.
• Develop strategies to increase subscriber retention and watch time.

Qualifications:

• Strong analytical skills and ability to interpret data.
• Experience in audience research and segmentation.
• Understanding of YouTube analytics and reporting tools.
• Excellent communication and interpersonal skills.
• Passion for building and engaging online communities.

Benefits:

• Gain valuable experience in audience development and digital marketing.
• Develop your analytical and strategic thinking skills.
• Contribute to the growth and success of the STEM Canada YouTube channel.
• Opportunity to learn about audience behavior and engagement strategies.

We are strongly committed to equity and diversity within our community. We welcome and encourage applications from all religious backgrounds, persons of colour, women, Indigenous/Aboriginal persons, persons with disabilities, and others who can contribute to the diversification of our community. Interested candidates are encouraged to submit a resume to volunteer@stemcanada.ca

We thank you for your interest in this opportunity; however, only those selected for an interview will be contacted. Interested individuals should submit their resume for immediate consideration.