Fairplay: Childhood Beyond Brands

Fairplay is the leading nonprofit organization committed to helping children thrive in an increasingly commercialized, screen-obsessed culture, and the only organization dedicated to ending marketing to children. We are a truly independent voice for children – Fairplay does not accept donations from Big Tech or any corporation.

Fairplay works to enhance children’s wellbeing by eliminating the exploitative and harmful business practices of marketers and Big Tech.

Fairplay’s advocacy is grounded in the overwhelming evidence that child-targeted marketing – and the excessive screen time it encourages – undermines kids’ healthy development.

No other organization our size stands up for kids the way we can. Since our founding by Dr. Susan Linn in 2000, Fairplay has grown from a small group of concerned parents, health professionals, and educators into a powerful force for children and families. Our unique approach helps put kids’ wellbeing first at home, in communities, and in corporate boardrooms.

Working closely with policymakers, health and child development experts, and our nearly 40,000 members, we’re bringing to life a new vision of childhood — one shaped by what’s best for kids, not what’s best for profits.