Animals Now

Animals Now is a non-profit organization dedicated to creating a better world for animals. Founded in Israel in 1994 as Anonymous for Animal Rights, the organization focuses on exposing cruelty in factory farms, promoting legislation to protect animals, and raising public awareness.

Our activities include initiating legal actions, supporting individuals in adopting a plant based lifestyle through programs like Challenge 22, educating younger generations, and engaging in grassroots activism.

We began our mission to create a better world for animals when we established Animals Now (formerly Anonymous for Animal Rights) in Israel in 1994. Ever since, we have been fighting for animals worldwide, working to reduce suffering and save lives.

We have years of experience campaigning to free animals from the confines of cages, running investigations into the conditions they endure in animal agriculture, and empowering change across the world, from extensive educational programs to grassroots activism. We fought for – and won – the historic end to the fur trade in Israel, and our international vegan community program, Challenge 22, has helped over ¾ million people discover veganism.