EyeSeeMe Bookstore

Our mission is to be a resource to parents, teachers, and schools in providing the very best children’s books on the market that promote positive images and stories about African American culture and history. As a tool to help increase literacy, African American children will benefit by seeing themselves respectfully represented in the literature they read. Non-African American children will benefit by helping to dispel negative and inaccurate stereotypical images of people of color and that despite our many differences, all people share common feelings and aspirations.

EyeSeeMe isn’t just a bookstore—we’re a movement for change. What began as a family’s quest to find books that reflected their children’s identity has grown into a national resource for African American children’s literature. Founded by Pamela and Jeffrey Blair, EyeSeeMe was created to increase access to books that build positive self-identity and foster a love of reading, especially in underserved communities.

Through the EyeSeeMe Foundation, we work tirelessly to ensure every child—regardless of economic background—has access to culturally relevant books. Our nonprofit initiatives include partnering with schools, libraries, and community organizations to provide free or discounted books, literacy programs, and cultural presentations. We are passionate about bridging educational gaps and building a world where children see their value reflected in the stories they read.