Digital Engagement Manager

About Us:

The Montgomery County Collaboration Council for Children, Youth and Families is a nonprofit serving Montgomery County, Maryland. Our mission is to improve the well-being of children, youth and families in Montgomery County through collaborative partnerships. Designated as a Local Management Board (LMB) by the State of Maryland, the Collaboration Council’s purpose is to be a catalyst for agencies and other groups to collaborate to achieve positive results in the community.

About the job:

The Montgomery County Collaboration Council seeks a communications professional with demonstrated digital media skills and a deliverables mindset to join our Communications Department as Digital Engagement Manager. We are looking for a candidate who has a passion for using digital platforms and tools to build community and achieve mission-driven goals. The ideal candidate will be a detail-oriented analytical thinker who enjoys developing and implementing creative solutions to support strategies and improve systems. The Digital Engagement Manager will approach their work through a lens of community engagement, seeking to understand our audiences, especially the community voices we seek to center in our work.

Major Responsibilities & Duties

60% (approx. 22.5 hours/week): Driving digital engagement through infoMONTGOMERY

Manage and grow infoMONTGOMERY.org, a web-based human and social service resource database of local government agencies and nonprofits in Montgomery County, Maryland. Based on analytics and user feedback, develop strategies for promoting and growing this resource.

For the first 6 to 9 months of employment, this will require a systematic review and updating of all the listings in the iCarol database of community programs and resources that is the foundation for the website. This process will require a high-touch customer-service approach, reaching out to agencies and nonprofits by phone and email to be sure program listings are current and complete, while also cultivating relationships.

The infoMONTGOMERY portion of the job also includes:

• Using Google Analytics 4 and user feedback mechanisms to monitor, measure and report data and insights into how the infoMONTGOMERY site is being used and how it can be improved.
• Generating quarterly reports for County grant monitors.
• Assisting the Communications Director in developing thorough documentation of the infoMONTGOMERY database and website functions and processes.
• Taking ownership of the ongoing care and feeding of infoMONTGOMERY to maximize its value to the community and help the platform evolve and expand.

40% (approx. 15 hours/week): Driving digital engagement through the Collaboration Council’s websites, social media, email campaigns, and internal SharePoint site

Websites: Use Google Analytics 4 and other tools to provide tracking and analytics for Wordpress websites, including the Collaboration Council’s main website (collaborationcouncil.org) and program/initiative websites, several of which will be redesigned/updated in early 2025. Based on analytics and user feedback, make recommendations for website improvements and strategies for increasing engagement. Assist Communications Director with site updates and improvements.

Social Media: Manage social media posts, coordinate with staff across departments to develop and schedule posts, provide monthly tracking and analytics for social media channels, and help develop organizational and programmatic social media goals, strategies, and guidelines.

Email Campaigns: Manage Constant Contact tracking and analysis (for e-newsletter and other emails); assist with review and updating of Constant Contact mailing lists and audience development; help develop email campaign goals and strategies.

SharePoint: Assist the Communications Director in creating and managing an internal SharePoint site to support communication and collaboration in a highly hybrid workplace.

As assigned, assist with other communications functions for the Collaboration Council and its programs.

Qualifications of a Strong Candidate:

• 5+ years of relevant experience
• Experience managing social media for a nonprofit or business, including tracking/analytics
• Experience with Google Analytics 4
• Experience managing Wordpress websites
• Ability to manage projects effectively, including establishing timelines and interim deadlines
• Ability to adhere to departmental and organizational protocols
• Ability and willingness to contribute to improving systems and processes
• Solid writer/editor with attention to detail and ability to adhere to organizational style guides

Specific to infoMONTGOMERY:

• Knowledge of the human services delivery system and the range of government services and nonprofit programs serving Montgomery County, or comparable knowledge of another community
• Prior experience helping manage or contribute to a database or directory of programs/services
• High comfort level with website and database tools and technology (infoMONTGOMERY is a database-driven website built on a Wordpress platform and pulling that data from an iCarol database)
• Some familiarity with nonprofit/human services taxonomies (211 Human Services Indexing System and/or National Taxonomy of Exempt Entities) or a firm foundation for learning about taxonomies and how to apply and manage taxonomy codes (infoMONTGOMERY uses 211 HSIS)
• Solid writer/editor who can follow editorial guidelines and insure that database listings are error-free
• Strong customer service skills to cultivate relationships with service providers who have program/resource listings in the database, and to respond to public inquiries

This job requires using the following tools and platforms: Constant Contact, Canva (and/or Adobe Creative Suite), Google Analytics 4 (GA4) , iCarol, Microsoft Office (Word, Excel, PowerPoint, Outlook), Microsoft Teams & SharePoint, Ninja Forms, JotForm, Social Media (Facebook, Instagram, LinkedIn, X), Submittable, and Wordpress (Avada theme). While strong candidates may not have hands-on experience with everything on this list, qualified applicants should have familiarity with most of these tools/platforms and bring a high level of digital fluency to the job, with clear potential and strong willingness to become highly proficient in all the digital tools and platforms required to achieve goals and outcomes.

Professional Attributes of a Strong Candidate

• Organized and detail-oriented team player who can juggle and prioritize tasks and duties
• Collaborative mindset and ability to work effectively in a team environment
• Ability to work well independently and as a member of a highly integrated and diverse team
• Ability to work independently while keeping supervisor and team members apprised of progress
• Self-motivated problem-solver
• Eager to learn new skills and tools, motivated to pursue professional development opportunities
• Interest in a work culture that prioritizes humanity and curiosity [Please see our Human Dignity core value statement]

Additional skills and experience:

Although not required for this position, we would be interested in candidates who also have skills in any of the following areas:

• Bilingual (any language spoken by communities in Montgomery County – Spanish, Amharic, Korean, Chinese, French, etc.); experience providing translation services (written or verbal)
• American Sign Language
• Presentation development (Advanced PowerPoint, Prezi)
• Videography/photography, video/audio editing, podcasting
• IT skills: Computer science, app development, HTML, CSS, XML, etc.

Working Conditions:

Hybrid position. Predominately remote with some in-office (Rockville, MD, location) and local in-person meetings and events required (in Montgomery County and Greater DC region).

This position has the potential to be fully remote for a highly qualified individual who does not live in or near Montgomery County, MD. However, strong candidates will have some familiarity with Montgomery County, especially its health and human services sector, or transferable knowledge from another community.