NursingCAS Marketing & Outreach Manager

About AACN

The American Association of Colleges of Nursing (AACN) is the national voice for academic nursing. AACN works to establish quality standards for nursing education; assists schools in implementing those standards; influences the nursing profession to improve health care; and promotes public support for professional nursing education, research, and practice.

Position Summary

AACN is seeking a NursingCAS Marketing & Outreach Manager to manage digital marketing initiatives for NursingCAS, AACN's centralized student application service. Develops and manages CRM campaigns for student applicants. Maintains the NursingCAS website and leads digital recruitment efforts to drive growth for the national applicant pool. Manages annual NursingCAS virtual student fair and supports student recruitment initiatives. Develops marketing initiatives to support CAS participation by schools.

Primary Duties and Responsibilities

• Develops and implements a digital marketing plan to drive awareness and increase the use of NursingCAS by colleges and students. Develops strategic content for CRM student and school email campaigns and social media. Reports on readership, metrics, and campaign success.

• Collaborates with website and marketing vendors to ensure high visibility and drive applicant growth for NursingCAS and member schools; Manages and implements changes to optimize website.

• Oversees marketing for NursingCAS events focused on prospective schools and applicants (e.g., virtual fairs, NursingCAS student webinars). Manages social media accounts, monthly applicant newsletter, and national school recruitment event calendar. Serves as project lead for the annual Discover Nursing School Virtual Fair and other recruitment activities.

• Develops and maintains web-based resources and marketing collateral to support growth and outreach for NursingCAS, including the NursingCAS website, blogs, and social media. Tracks and reports website and social media metrics (e.g., Google Analytics, WordPress, CRM open and click rates).

• Promotes contemporary information about nursing education and careers to various audiences and leverages technology to expand the number of diverse and capable students in the nursing school pipeline.

Requirements

AACN promotes higher education; therefore, a Baccalaureate degree in communications, marketing, or related field is preferred. Equivalent training and work experience may be substituted for some positions.

At least 3 years of administrative or coordinator experience, preferably in higher education or an association. Background with web-based technology and higher education preferred, specifically with admissions, enrollment management, recruitment, or membership.

Excellent writing and editing skills for mass communications. Writing experience with a record of generating engaging content, preferably in higher education or association-focused environments, is required.

Demonstrated success leveraging digital marketing initiatives to grow engagement. Experience with CRM platforms, database and website management (WordPress or similar), and social media. Proficient in Microsoft Suite. Experience using design and photo software, Higher Logic, or EMP is preferred.

Must be a self-starter, highly organized, detail-oriented, flexible, and have good interpersonal and presentation skills. Excellent ability to communicate effectively verbally and in writing. Experience in project management and critical problem-solving is essential.

Demonstrated ability to multi-task and prioritize projects while working independently. Must be comfortable working on fast-paced projects and meeting deadlines.

Occasional travel may be required for this position.

Compensation Range

$60,000 - $78,000

Apply

Submit an employment application, including a resume and cover letter.

Please also provide 2-3 writing samples that best display your marketing and outreach work.

https://www.aacnnursing.org/about-aacn/employment-opportunities