Status: Full time, exempt (hybrid/in office 3 days/week)
Reports to: Chief Operating Officer
Supervises: Marketing & Communications Coordinator, Content Coordinator
The Director of Marketing and Communications manages the storytelling hub of a trailblazing conservatory that centers music as social change. Working closely with the Senior Staff, this position develops a robust multi-year marketing plan to realize Longy’s mission in alignment with the institution’s strategic plan, ensuring the goals of Academic Affairs (including Admissions and Artistic Teams), Development, and the President's Office are supported.
The Director provides creative direction and budget oversight for all marketing and communication projects, with special focus on digital strategy. Working with the Marketing and Communications Coordinator and the Content Coordinator, the Director drives public awareness of and affinity for Longy. This person ensures all external messaging is compelling, engaging, and reaches a variety of key audiences, while remaining aligned and coordinated with internal communication. They have a passion for language and sharp eye to recognize and create dynamic short and long form writing.
All marketing initiatives support Longy’s goal of being known as the school that best prepares students to engage new audiences, teach anyone, anywhere, and make a difference with music. By increasing Longy’s brand recognition and engagement, this position positively influences enrollment, fundraising, alumni engagement, and concert attendance. Longy’s marketing goals and projects also reflect the school’s commitment to diversity, equity, inclusion, and belonging by amplifying stories that disrupt exclusive music traditions and that champion our entire community. This includes a commitment to working with BIPOC-owned vendors and contractors and to working with and representing Longy’s entire community in marketing projects.
This person is autonomous, extremely creative, adaptable, and technologically fluent, able to communicate and present compellingly. The ideal candidate thrives in an environment where flexibility, collective brainstorming, and teamwork are essential.
RESPONSIBILITIES
QUALITIES AND CHARACTERISTICS
SKILLS AND QUALIFICATIONS
About Longy
Because the world needs music now more than ever, Longy has reimagined conservatory education. We are leading the seismic shift, by centering music as social change, expanding the world’s understanding of what a life in music can mean. We prepare you to engage new audiences, teach anyone, anywhere — and make a difference with your music.
Longy is a degree‐granting institution that serves over 300 undergraduate and graduate students from over 35 states and 25 countries at its Conservatory campus in Cambridge, Massachusetts. Founded as Longy School of Music in 1915 by renowned oboist Georges Longy, Longy is a conservatory with a social imperative, providing for all students a distinguished faculty that promotes profound musical understanding and technical prowess, encourages growth of imagination, and fosters inquiry about the role of music and the musician in society. Longy’s mission is to prepare musicians to make a difference in the world.
Longy School of Music of Bard College is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, ancestry, gender or gender identity, sexual orientation, physical or mental disability, marital or veteran status, or age. Longy values the diversity of its community.
Status: Full time, exempt (hybrid/in office 3 days/week)
Reports to: Chief Operating Officer
Supervises: Marketing & Communications Coordinator, Content Coordinator
The Director of Marketing and Communications manages the storytelling hub of a trailblazing conservatory that centers music as social change. Working closely with the Senior Staff, this position develops a robust multi-year marketing plan to realize Longy’s mission in alignment with the institution’s strategic plan, ensuring the goals of Academic Affairs (including Admissions and Artistic Teams), Development, and the President's Office are supported.
The Director provides creative direction and budget oversight for all marketing and communication projects, with special focus on digital strategy. Working with the Marketing and Communications Coordinator and the Content Coordinator, the Director drives public awareness of and affinity for Longy. This person ensures all…
Longy offers medical and dental insurance, life insurance, qualified transportation expense, FSA, 403(b), and open paid time off, in addition to federal holidays. Parking is available at no cost for administrative employees on a first-come basis.
Longy offers medical and dental insurance, life insurance, qualified transportation expense, FSA, 403(b), and open paid time off, in addition to federal holidays. Parking is available at no cost for administrative employees on a first-come basis.
Fluent in English.
Fluent in English.
Applicants must submit a resume, cover letter, and two writing samples.
Applicants must submit a resume, cover letter, and two writing samples.