Marketing & Communications Coordinator

LEAD Ohio is a 501(c)(4) nonprofit organization based in Columbus, Ohio, conducting work across the state. Its mission is to bring about positive change in communities by recruiting, training, connecting and supporting emerging progressive leaders in Ohio. We partner with other nonprofit organizations, legal organizations and entities, academic organizations and entities, grassroots groups, and current and former elected officials to further our mission of making a difference in communities across Ohio.

General Job Description

LEAD Ohio is seeking a creative and detail-oriented Marketing & Communications Coordinator. In this full-time position (approx. 40 hours a week), you will be a key player in driving our marketing and communication strategies. This role requires a mix of creativity, strategic thinking, and time sensitivity. You will handle a range of tasks such as developing compelling digital content, managing social media channels, brainstorming new ways to reach underrepresented communities, and organizing events.

Responsibilities

1. Develop and Implement Marketing Campaigns: Create data-driven, comprehensive marketing campaigns across multiple media channels to promote LEAD Ohio training and educational programs, increase brand awareness, and increase donor and potential donor engagement.
2. Content Creation: Write, edit, and manage content for various platforms, such as promotional materials, newsletters, emails, social media posts, and educational guidebooks and resources. Ensure all content is aligned with our brand voice, values, and messaging.
3. Training program(s) and Event(s) Support: Create and distribute communications for LEAD Ohio Campaign Academy or other LEAD Ohio training programs to registrants including the dates, times, logistics, necessary prep work, and any other instructions or guidance needed before the training. Assist, as needed, at coordinating and staffing Academies, webinars, “bootcamps”, and fundraising events. Provide any necessary follow-up communications.
4. Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns using tools like Google Analytics. Provide insights and recommendations for continuous improvement of methods to best reach target audiences and be open to making strategic changes based on those findings.
5. Website and Social Media Management: Maintain and update the LEAD Ohio website and social media profiles to ensure current and engaging content. Optimize online presence for user engagement.
6. Collaborative Projects: Work closely with the internal team to produce an annual impact report, assist in preparing materials, presentations and/or handouts, and support the team in developing materials for LEAD Ohio and LEAD Ohio Foundation board and donor meetings. Attend and support activities such as board meetings, donor meetings, finance committee meetings on an as-needed basis. Periodically work with vendors to produce LEAD Ohio “swag”, promotional videos, and professional photos.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in marketing, communications, or a related role.
• Strong written and verbal communication skills.
• Digital proficiency with social media platforms and content management systems, email marketing tools/platforms, and analytics tools/platforms.
• Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
• Experience with content creation and graphic design software (e.g., Canva, Adobe Creative Suite).
• Creative thinker with a keen eye for detail.
• Ability to work independently as well as part of a team, with a positive attitude and willingness to learn.

Additional responsibilities

• Although the job is typically M-F, normal business hours, we frequently host educational programs on evenings and weekends, so our hours flex to accommodate these training times. Ability to attend and support both remote virtual programs as well as in-person programs, which are typically held in Columbus, is required.

Please send a resume and cover letter that explains to us why you would be a strong fit for this role to info@leadohio.org. Applications will be considered on a rolling basis until the position is filled.

Salary range is $50,000-$60,000 annually, commensurate with experience. LEAD Ohio also offers a comprehensive benefits package including medical, dental, vision, and basic life insurance as well as an optional Medical Flex Spending program.