Digital Advertising Manager

Do you love puppies and kittens? Do you hate taxes and wasteful government spending? Do you sweat the details, enjoy teamwork, and dig a fast-paced startup culture?

If you answered yes, this is your dream career opportunity. We’re seeking a Digital Advertising Manager to help us build the future… today.

What We’re Looking For: A Digital Advertising Manager to manage digital advertising initiatives for the White Coat Waste Project (WCW). S/he will work remotely from home and closely with the Vice President of Marketing and Analytics and other remote employees and consultants. Must be fully committed to our bipartisan and strictly single-issue mission of ending wasteful government spending on taxpayer-funded animal experiments, and strong interest in issue advocacy, politics, public affairs, animal protection, or pro-liberty causes.

Why You Want This Job: WCW is a nonprofit, bipartisan government watchdog featured in the Wall Street Journal, USA Today, and the New York Times. Our mission is to expose and close the U.S. government’s $20 billion animal testing business. We’ve rescued, positively impacted, and saved 29,000 lives, cut $99 million in wasteful spending, and shut down 114 labs and experiments. Our strategy? Stop the Money. Stop the Madness!

WCW is the most effective organization for getting animals out of labs. WCW closed the U.S. government’s largest cat laboratory: USDA’s “Kitten Slaughterhouse.” WCW slashed FDA’s monkey testing by 63%. WCW ended all painful experiments on dogs at the Dept. of Veterans Affairs—the first group to shutter canine labs across a federal agency—and decimated NIH’s in-house dog labs by 95%. WCW won the first-ever federal policies to retire and release survivors from U.S. government labs. WCW exposed NIH’s cat experiments at a Kremlin-run lab and united the GOP and President Biden to de-fund all animal testing in Russia. WCW investigators uncovered—and stopped—Dr. Fauci’s tests on beagle puppies. WCW first exposed how U.S. taxpayers funded the Wuhan lab—and rallied President Trump to cut the lab leak center and probable origin of COVID. No other animal protection group has shut down government primate labs in nearly a decade; federal dog labs in nearly two decades; or government cat labs in at least four decades. WCW isn’t just in the business of stopping animal testing. We’re in the business of making history.

RESPONSIBILITIES: The Digital Advertising Manager is responsible for specific duties that include (but aren’t limited to) the following:

• Ad Trafficking and Optimization: Traffic ads across multiple platforms including Google, YouTube, Facebook, Instagram, X, and programmatic media.
• Relationship Building: Coordinate with external partners and internal stakeholders in the planning, execution, and tracking of numerous marketing campaigns.
• Campaign Tracking: Implement, test, and troubleshoot conversion tracking tags in Google Tag Manager and Google Analytics to make sure tags are firing and we can make data driven decisions swiftly and accurately.
• Budget Management: Manage budgets and work within sensitive timelines. Identify opportunities to increase budget on campaigns that are performing well, reallocating budget if needed.
• Campaign Coordination: Facilitate meetings and work with WCW departments (email, website, and texting) to maximize visibility on key campaigns and ensure we are building brand equity along with a list of quality supporters.

QUALIFICATIONS: A competitive candidate will have the following background, knowledge, skills, and abilities:

• 3-5 years of substantive experience in digital advertising.
• Solid experience with most aspects of an advertising campaign, including ad development, audience targeting, and reporting.
• Professional experience in nonprofit organizations, digital agencies, or political campaigns is a plus.
• Demonstrated interest in public policy, animal advocacy/protection, pro-liberty causes, transparency, and/or accountability in government and politics.
• Strong attention to detail, focus, and ability to proactively anticipate our digital needs.
• Critical thinking skills. You can identify and resolve problems quickly and spot opportunities to advance our goals.
• Data-driven. You can handle large quantities of data without intimidation.
• Excellent writing skills. You never miss the main point or “bury the lede” in your writing.
• Solid experience with Microsoft Office applications.
• Experience with Engaging Networks, WordPress, and Salesforce is a plus.
• Entrepreneurial “take charge” spirit and a positive attitude. You must be an independent, proactive self-starter and relish a startup work culture.
• You must reside in the United States.