CRM Manager

Purpose of the role

This is a key role in implementation of the strategic priority to broaden the awareness for Mary’s Meals in the U.S. and increase the organization’s base of donors and supporters. The CRM Manager will manage the Salesforce Platform and related marketing platform (Dot Digital) ensuring integrity of data in supporter database, managing campaigns and providing data insights and analytics.

Principle duties

This role works with the Marketing, Development and Operations teams in the US and collaborates with the Digital and IT teams at Mary’s Meals International. The individual is responsible for administration and maintenance of the marketing technology stack with focus on Salesforce and email automation platform (Dot Digital). In addition, the individual is responsible for integrity of the Mary’s Meals US supporter database.

Principle duties for the CRM Manager include:

• Database management and integrity: ensure supporter data is clean and current, segmentation is accurate, and database is optimized for marketing and fundraising programs.
• Data analytics: assess marketing campaigns and provide insights based on supporter activity to inform the evolution of marketing programs.
• Create campaigns in Salesforce, manage campaign execution and report on campaign activity.
• Create and manage multiple supporter journey programs, track activity and make recommendations for refinement.
• Manage and implement all supporter communications (both automated and campaign specific emails) using the Dot Digital email platform. Ensure appropriate connectivity and dynamic communication between Salesforce supporter database and Dot Digital email platform.
• Track and report on all relevant email metrics and make recommendations for improvements.
• Partner with Marketing Manager and other team members to understand goals of marketing/fundraising programs and implement programs to achieve those goals.
• Partner with Digital Marketing and Design Officer to integrate Dot Digital platform functionality with website (forms, data collection and triggered emails) enhancing outbound marketing programs.
• Provide ongoing high-level training on Salesforce and email marketing platform to marketing team members.
• Ongoing coordination with Operations team to guide accurate data entry into Salesforce
• Develop and maintain documentation for implementation and management of the Salesforce and Dot Digital platforms.
• Utilizing Mary’s Meals agile project management platform (Jira Service Desk) to submit tickets to Mary’s Meals International.