Senior Associate - Relationship Marketing

New York City Ballet is one of the foremost dance companies in the world, with a roster of spectacular dancers and an unparalleled repertory. Founded in 1948 by George Balanchine and Lincoln Kirstein, New York City Ballet quickly became world-renowned for its athletic and contemporary style. Widely acknowledged for its enduring contributions to dance, New York City Ballet is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers. The School of American Ballet is the official training academy of the New York City Ballet

The Senior Associate, Relationship Marketing is part of a fast-paced Marketing & Media department and will play a role in the planning and execution of relationship marketing plans for the company’s 112-performance annual repertory season, the holiday presentation of George Balanchine’s The Nutcracker® at Lincoln Center, and digital programming offerings, and will work closely with all members of the department to grow audiences and meet revenue goals.

Duties and Responsibilities

• Work with Director, Relationship Marketing in the execution of marketing and promotional activities with a focus on retaining current attendees and cultivating deeper patron relationships
• Initiate and traffic the production of all relationship marketing print and digital creative assets, ensuring a unified brand presence in the marketplace
• Maintain thorough understanding of marketing sales policies and subscriber benefits program
• Coordinate the implementation of the annual relationship marketing email and digital advertising strategy, including copy writing, editorial ideation, digital asset development, and list generation
• Liaise with digital advertising vendor to set up and implement paid social campaigns
• Serve as a key department copy writer and proofreader, ensuring consistency of campaign messaging, brand voice, and editorial style guide
• Log and reconcile relationship marketing expenses against quoted fees to ensure invoice accuracy and process billing for payment
• Implement sponsor and third-party promotions and offers that are geared towards existing customer retention
• Coordinate the set-up and testing of promotions including offer details, source and promotion codes, and website landing pages
• Assist in the tracking and reporting of relationship marketing activity against determined KPIs
• Coordinate mail fulfillment activity with third party vendor to meet campaign deadlines for sales initiatives
• Maintain stock and organization of in-house print collateral, keeping theater and Lincoln Center campus distribution points neat and well stocked and patron-facing teams equipped with necessary materials for ticket fulfillment
• Maintain organized archive files of all team activity and assets
• Work with department’s digital team as appropriate to ensure the inclusion of marketing messaging on website homepage, programming-related pages, and sales pages, in addition to other digital-related communications
• Facilitate list management program by fulfilling mail list trade requests, maintaining the list trade log, and managing relationship marketing in-house list requests and usage
• Assist with administrative duties to support subscription telemarketing/outbound calling efforts
• Service tour presenters with marketing assets, ensuring informational accuracy and brand alignment
• Provide support for department research projects
• Maintain an up-to-date working knowledge of the Company’s ticketing software system (Tessitura), email application (Wordfly), data analytics and list management tool (Data Center), and project management platforms (Airtable and Trello).
• In conjunction with team director, create a plan for annual tasks to be handled by assistants and interns, and help to oversee their day-to-day activity
• Perform general administrative duties as needed, including activities such as the ordering of Marketing & Media department office supplies/stationery, the processing of relationship team mail/deliveries, etc.
• Assist with other departmental initiatives and activities as needed

Minimum Requirements

• Bachelor’s degree and 2-3 years’ work experience, preferably in marketing
• Strong writing, editing, and proofreading skills
• Reliable self-starter with an ability to take initiative and work both independently and as part of a team
• Highly-organized with project management skills and a strong attention to detail
• Results-oriented and goal-focused
• Ability to multi-task, prioritize, and be flexible in a fast-paced, deadline-oriented environment
• Excellent interpersonal, communication, and problem-solving skills
• Proficiency with standard business applications, such as MS Office
• Committed to and enthusiastic about the mission, programs, and services of the performing arts
• High integrity and ethical standards
• Ability and willingness to work occasional evenings and weekends
• Position often requires lifting/carrying boxes of printed collateral

Preferred

• Direct response marketing experience
• Budget management experience
• Knowledge of Tessitura and/or Data Center/Audience 360 a plus
• An affinity/passion/interest in ballet a plus, knowledge of NYCB a real plus

Work Environment

While performing the duties of this position, the employee is frequently exposed to:

• Office setting
• Theater setting

Position Type/Expected Hours of Work

This is a full-time non-exempt position. The hours of work are typically between 10 AM and 6 PM weekdays; additional hours may be required, particularly when Company is in-season.

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

New York City Ballet is proud to be an equal opportunity employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, religion, age, national origin, sex, sexual orientation, gender identity or expression, marital status, citizenship status, disability, pregnancy, creed, genetic predisposition or carrier status, military status or veteran status, status as a victim of domestic violence, unemployment status, familial status, sexual violence or stalking victim status, caregiver status, arrest or conviction record to the extent required by applicable law, credit history or any other characteristic protected by law.

Statement of Commitment to Diversity, Equity, and Inclusion

New York City Ballet, one of the foremost ballet companies in the world, pursues the highest levels of artistic excellence and innovation. Therefore, we seek to attract, retain, and cultivate the most talented dancers, musicians, designers, stage technicians, and arts administrators. To this end, we are deeply committed to creating and sustaining an organizational culture that values diversity, inclusion, and equity. We are inspired by our founders, George Balanchine and Lincoln Kirstein, who envisioned an authentically American expression of ballet with a company that reflects the rich cultural diversity of this nation. In pursuit of their vision, we are committed to educating, developing, and supporting an organization that embodies diversity in its many forms.