Director of Digital Strategy

Director of Digital Strategy

Conservation Law Foundation (CLF) is seeking a Director of Digital Strategy to join our team working for a healthy and thriving New England for all. The Director is responsible for providing strategic direction and integrated content across all of CLF’s digital channels – including email, website, and social media – with the aim of achieving communications objectives like growing brand awareness, influence, and the pipeline of activists and donors that make up our membership.

This position reports to the Senior Vice President for Communications & Marketing and can be based anywhere in New England with flexibility for remote work.

What you’ll do

• Digital Strategy Management
  • Create and shepherd the direction of CLF’s online content distribution strategy and guide the Communications team on delivery of content across all digital channels.
  • Work with Communications team to optimize digital processes, workflows, and project management.
  • Cultivate and manage relationships across the organization, including senior executives, Development team, junior staff, and external marketing contacts and vendors.
  • Design graphic assets and user interfaces like web pages, marketing graphics, advertising creative, and more.

• Constituent Acquisition and Engagement
  • With legal advocates and Communications staff, develop and execute online advocacy strategy.
  • Write and edit succinct copy that achieves marketing objectives across channels, including emails, advertisements, website copy, and more.
  • Grow CLF’s online constituency through top-of-funnel acquisition, including shaping strategy to grow and cultivate our email list, through advertising, petitions, social media, and other channels.
• Online Fundraising
• Support online fundraising strategy, including collaborating with the Development team in determining fundraising opportunities and themes, managing campaign execution, and measuring effectiveness.

• Website and eCRM Management
• Manage back-end of CLF website using WordPress and project manage tasks for freelance developer.
• Write, edit, and troubleshoot back-end code of web pages in Engaging Networks eCRM using baseline knowledge of HTML & CSS.

• Reporting and Analytics
• Monitor, analyze, and interpret data from across CLF’s web presence to optimize performance across all digital channels and help guide strategic decision-making processes.
• Create a culture of testing and data-driven decision-making within the communications team.

• Staff Management
  • Manage Digital Associate who spearheads social media content creation as well as production work for online advocacy and fundraising.
  • Supervise, mentor and coach team members, engaging in effective and inclusive management practices that ensure a healthy workplace culture.

• Contribute to CLF’s commitment to diversity, equity and inclusion and organizational excellence.

What you’ll need

To be successful in this role, you’ll need:

• • At least 8 years of relevant experience;
  • Experience supervising team members or supporting their development;
  • A commitment to constant learning and skill-building in an ever-shifting digital world and ability to implement changes based on data insights;
  • Experience developing user journeys, marketing funnels, and tailored content for specific and segmented audiences;
  • Ability to write succinct copy tailored towards different audiences and goals;
  • Experience with online fundraising strongly preferred;
  • Strong organizational and project management experience;
  • Ability to solve problems, assess priorities, and manage a variety of activities with hard deadlines;
  • Commitment to working collaboratively with a diverse group of colleagues and partners;

Technical Skills:

• • Experience with data analysis in Google Analytics;
  • Working knowledge of SEO best practices, including tools like Google Search Console or Moz;
  • Working knowledge of or interest in acquisition marketing platforms like Google Ads or Facebook Ads Manager;
  • Working knowledge of or interest in UX and UI design;
  • Experience with managing WordPress sites;
  • Experience using Adobe Creative Suite;
  • Ability to read, write, and troubleshoot basic code in HTML and CSS;
  • Experience using Engaging Networks or a similar eCRM platform to create and send marketing emails, manage segments listed, and build form submission pages.

Our highest priority is finding the best candidate for the job. Research has shown that people of color and women are less likely to apply for jobs if they don’t believe they meet every one of the qualifications described in a job description. Our hiring process is centered on assessing candidates with various lived experiences. We encourage you to apply, even if you don't believe you meet every one of our described qualifications or have a less traditional background.

About CLF

Conservation Law Foundation (CLF) protects New England’s environment for the benefit of all people. A non-profit, member-supported organization, CLF uses the law, science, and the market to solve the region’s most challenging environmental problems, from climate change to ocean conservation to transportation. Every day, CLF advocates stand up for New Englanders—in statehouses, courthouses, boardrooms, regulatory hearings, and community gatherings—to forge innovative paths to environmental progress and economic prosperity for all in our region. To that end, CLF frequently works with communities of color, and those that are economically or otherwise disadvantaged, which often suffer disproportionately from the impacts of environmental degradation.

CLF is committed to diversity among our staff, volunteers, boards, and membership and creating a positive, inclusive workplace culture where all can thrive.

About CLF

Conservation Law Foundation (CLF) protects New England’s environment for the benefit of all people. A non-profit, member-supported organization, CLF uses the law, science, and the market to solve the region’s most challenging environmental problems, from climate change to ocean conservation to transportation. Every day, CLF advocates stand up for New Englanders—in statehouses, courthouses, boardrooms, regulatory hearings, and community gatherings—to forge innovative paths to environmental progress and economic prosperity for all in our region. To that end, CLF frequently works with communities of color, and those that are economically or otherwise disadvantaged, which often suffer disproportionately from the impacts of environmental degradation.

CLF is committed to diversity among our staff, volunteers, boards, and membership and creating a positive, inclusive workplace culture where all can thrive.

Salary and Benefits

CLF offers a competitive salary, an extensive benefits plan, and an open, inclusive, and accepting work environment where differences are highly respected. The starting salary range for the position when based in Boston is $97,000 - $115,000 and $88,000 - $104,000 if based in a CLF office outside of MA; actual salary will reflect experience, qualifications, and where the finalist is based.

We recognize the value of work-life balance and also strive to create opportunities for growth for all employees through professional development.