Director of Marketing and Communications

POSITION: Director of Marketing and Communications

CLASSIFICATION: Full time – 40 hours, exempt

REPORTS TO: CEO

SALARY: $110,000-130,000

POSITION START: April 2025

TO APPLY: https://app.trinethire.com/companies/20343-a-sense-of-home/jobs/105988-director-of-marketing-and-communications

WORK SCHEDULE: Monday- Friday with some Saturdays. The schedule depends on organization needs and may include weekends and evenings.

ORGANIZATIONAL MISSION

A Sense of Home (ASOH) strives to prevent homelessness by creating first-ever homes and a community for youth aging out of foster care. 50% of those struggling with homelessness are former foster youth. The homeless crisis can only end through prevention. The model has been so successful, ASOH will scale into new regions in the coming year.

Within a few days of the LA fires A Sense of Home (ASOH) also launched Home Bank LA (HBLA) to meet the overwhelming need to help displaced families who fled the fires. Tens of thousands of our community members have been forced to live on the floor in empty spaces. Just like ASOH, the newly created HBLA will provide everything for our neighbors to feel at home again. ASOH launched this new initiative as nothing else exists. Given ASOH has developed the systems and proprietary technology to meet the moment and hence launched the new initiative within days of the fires.

POSITION PURPOSE

ASOH is in an expansion phase. ASOH HQ is meeting the moment by launching HBLA. ASOH HQ oversees the two pillars of ASOH’s work in LA whilst scaling the work in numerous regions.

At this pivotal juncture communications is everything. As we expand the work in LA and move into new regions, the organization is seeking a brilliant director who can lead with the evolving messaging and new comms plans.

ASOH HQ seeks a deeply committed Director of Public Engagement who excels in strategic execution of all marketing and communications. As ASOH meets the moment we welcome a new member on our team to lead the messaging on a multitude of concurring programs and events.

The Director of Marketing and Communications is uniquely industrious, innovative, creative, and can work in any environment, evaluate a scene, identify what is needed and execute upon it. The individual must be a multi-talented self-starter, well equipped to oversee several projects with minimal staff to support them with PR, communications, social media, brand partnerships, fundraising events, and fundraising campaigns. The Director will report directly to the CEO and work closely with the COO and at times -- the board.

ASOH seeks a Director who deeply respects the achievements, ethics, values and legacy of ASOH. This role is for an individual with a deep ability to amplify the ASOH story and mission at this unique moment in history to propagate human connection and unity.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Public Relations

• Review current PR plan and build new plan to increase local and national awareness
• Manage PR agency to advance the PR plan
• Secure opportunities for the Founder and CEO to appear in both lifestyle and business press as they communicate the founding stories, the societal need, and the business strategy.
• Secure speaking opportunities for Founder and CEO

Communications

• Implement a newly designed plan to raise funds and increase awareness for ASOH’s mission (including the new HBLA program).
• Review and enhance the ASOH Communications Policies and Procedures.
• Manage strategic digital marketing and social media plan for both national and local initiatives
• Review digital concept submissions by the local chapters including social media posts, e- newsletters, flyers, website updates, and event assets.
• Provide direction on creation of digital toolkits for Influencer champions.
• Oversee the creation of all assets for events and campaigns for ASOH and HBLA.
• Manager relationships and oversee messaging pertaining to brand partnerships for ASOH and HBLA to increase awareness, funding, and in-kind donations.
• Provide direction and edits to ASOH filmmaker, photographers, and editor
• Manage influencer strategy

Events

• Collaborate with the team to execute several large-scale and intimate fundraising events each year.
• Help manage and execute all aspects of fundraising events, from creating assets, increasing awareness of events on communications platforms, building and managing ticketing and auction platforms, vendor management, day-of registration, run of show, and press.

In-kind Donations

• Work with in-kind partners to optimize the partnership and ensure ongoing commitments.
• Secure additional in-kind partners.

Brand Ambassadors and Influencers

• Work with our brand partners and Influencer champions to ensure seamless implementation of digital toolkits and all comms
• Help secure additional partnerships national and international brands that donate In-Kind furniture and homewares, and funds.
• Collaborate with the brands on digital fundraising campaigns

Duties and responsibilities may be added, deleted, modified or changed at any time at ASOH’s discretion, to fulfill the Position Purpose. Changes may be made formally, informally either verbally or in writing.

EDUCATION/EXPERIENCE

• Background and education in communications, digital marketing, and PR, and communications. Nonprofit management is helpful although not necessary.
• Five years of relevant experience required. Relevant experience includes marketing, advertising, public relations, events, and social media strategies.
• Experience working with diverse populations.
• Must have readily available access to reliable transportation at all times to fulfill duties and responsibilities.

Knowledge of and experience in the following is very helpful:

• Filmmaking and production: Comfort and experience in basic video/film production and an understanding of how to provide direction in editing video and stills photography.
• Graphic Design and Web Design – comfortable working in Canva and Power Point and able to give direction to Ad agencies and/ or graphic designer
• Social Media: Knowledge of best practices in social media posting on Facebook and Instagram, and a hunger to stay informed on the newest advancements and tools to maximize reach.
• Shared Media and Data Management: Comfort with WeTransfer, Dropbox and Google Drive for data/content management
• Analytical Skills: Ability to process and analyze vague, abstract verbal and written instructions. Ability to visualize and assess abstract ideas and develop structured plans for implementation of marketing plans.
• Communications: Requires public speaking, phone conversations, use of email, writing letters and memos, face-to-face discussions and presentations with individuals or teams and contact with others
• English Language - Strong knowledge in reading, writing and speaking of the English language including excellent knowledge of spelling, rules of composition, and grammar.
• Customer and Personal Service: Knowledge of principles and processes for providing superior customer and personal services.
• Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, and coordination of people and resources.
• Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, evaluating, correcting, negotiating, managing, motivating, and leading.
• Mathematical Skills: Ability to create templates and formulas in Excel, add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Computers and Electronics: Strong working knowledge of Excel, Google Apps, email, social media networks, computers, smartphones, equipment, graphics software and CRM systems.
• Clerical knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and customer relationship management.
• Law and Government - Knowledge of applicable laws, regulations, and ordinances

ESSENTIAL JOB FUNCTIONS

• Communications on every medium and platform.
• Public speaking and presenting
• Establishing in-person relationships with donors and potential donors
• Developing programs/campaigns to raise funds and tell the ASOH story
• Working with computers, cameras, scanners, phones, and printers
• Using various software including client database software, cloud based software such as Google Drive, Zoom, Blackbaud and DropBox.
• Organizing, planning, and prioritizing work
• Making decisions and solving problems
• Processing information and verifying accuracy of data
• Establishing and maintaining interpersonal relationships
• Assessing the qualities of things, services, or people
• Performing administrative activities
• Documenting/recording information and maintaining logs
• Evaluating information to determine compliance with standards/policies
• Estimating the quantifiable characteristics of products, events, or information
• Supervision and management of employees

WORK ENVIRONMENT

• Lifting and moving Requires ability to lift, move, transport, and stage furniture and other home goods sometimes in excess of 25 pounds.
• Body positioning requires using hands to handle, control, or feel objects, tools or controls and prolonged periods of standing and/or sitting
• Competition requires competition or awareness of competitive pressures
• Conflict requires dealing with potentially unpleasant, angry, or discourteous people; including conflict situations
• Impact of decisions requires making decisions that impact the results of co workers, vendors, sponsors, donors, volunteers or the company
• Opportunity to make decisions without supervision Requires making decisions that affect other people, the financial resources, and/or the image of the org.
• Level of challenge requires being exact or highly accurate. Also requires repeating the same physical activities or mental activities over and over - often with freedom to determine tasks, priorities, and goals
• Pace and scheduling requires meeting deadlines and adhering to timelines.
• Personal Interaction requires work with external individuals, organizations, businesses or the public. Also, requires coordinating or leading others in accomplishing work activities and work with others in a group or team
• Responsibility for Others Includes responsibility for work outcomes, results and safety of others

WORK SETTING - Requires working in office space as well as warehouse space in cold or hot conditions as well as outdoors in hot, cold, wet, humid and/or dry conditions. Work is often offsite in the community.

HISTORY AND CONTEXT

ASOH began as a random act of kindness, when the founders Georgie Smith and Melissa Goddard saw an injustice and acted upon it. They noticed that young people exiting foster care had overcome the odds against them, achieved securing a roof over their heads, only to be forced to sleep on cold bare floors, and struggle without fridges, stoves, lighting, a table to eat from nor

study off of. The lack of means to make a space a home is a significant inequity that has proven to hold back those working and studying hard to overcome the challenges of the world and create a better future for them. Since then, ASOH has created over 1000 homes and grown into a caring community of skilled staff and dedicated volunteers, providing much needed resources to over 400 former foster youth and their children annually.

A UNIQUE SPACE AND OPPORTUNITY FOR LEARNING AND HEALING FOR ALL

We are committed to action for impact and won’t stop learning, listening, growing and serving. We are committed to evolving our work and model to ensuring we always:

• Evolve how we achieve our goals and deepen the impact
• Listen to those we serve
• Partner with organizations that uplift marginalized communities
• Find and implement new tools in our programs that overcome unique barriers to healing
• Amplify more BIPOC (Black, Indigenous and People of Color) voices
• Ensure a safe, inclusive, diverse workplace for employees, volunteers, donors, and those we serve
• Integrate social justice and public health scholars in the development of our organization

DIVERSITY EQUITY AND INCLUSION

ASOH is committed to diversity, equity, and inclusion and strongly encourages people of color, women, LGBTQ+ individuals, and those with protected class backgrounds to apply. We value the individuals that we hire and look forward to creating a positive work environment for all identities.

OUR COMMITMENT

We are committed to not only provide a diverse and inclusive workplace, but we value the health and wellbeing of our team members. ASOH offers 100% paid health and medical benefits to employees, along with generous paid sick and sick vacation time. We also believe in providing a workplace that fosters advancement and professional development for all employees, conducting our day-to-day business practices accordingly.

ACKNOWLEDGEMENT

Your employment relationship is and is intended to be at will. This job description contains the entire agreement between you and A Sense of Home as to the duration of your employment and the circumstances under which your employment may be terminated. Nothing contained in this or any other materials generated by A Sense of Home or its employees, or any statement made by any employee of the organization, shall require the company to have “just” or “good cause” to terminate the employment relationship or to change

the terms and conditions of your employment. Notwithstanding any disciplinary procedures or A Sense of Home rules or regulations, either you or A Sense of Home may terminate the employment relationship at any time, for any reason, with or without cause or prior notice. Further, A Sense of Home can demote, transfer, suspend or otherwise discipline an employee in its sole and absolute discretion. Nothing in this job description, or any other personnel documents creates or is intended to create a promise or representation of continued or indefinite employment or employment for a specific term, in a specific position, or at a specific rate of pay, or to prohibit A Sense of Home from terminating you for any reason even if previously agreed that such a reason would not result in termination. I also understand that A Sense of Home has the right to change the compensation, assignments, duties, responsibilities or geographical location of my job at any time, with or without cause.