Senior Manager, Social Media and Multimedia Content Production

Senior Manager, Social Media and Multimedia Content Production

About NYC Kids RISE:

NYC Kids RISE, through the Save for College Program, is building a universal community-driven wealth building platform for all New York City neighborhoods. Drawing from multi-disciplinary research and experience across fields, sectors and neighborhoods, the Program is groundbreaking and unequaled in its audacious vision and scope. The platform provides a way to expand access to mainstream financial products; build individual, family, and collective financial assets; provide financial education for families and students; and bring schools and communities together to support all their children’s futures. The platform opens creative opportunities for community-driven, progressive wealth building that can combat wealth disparities and legacies of exclusion from the financial mainstream, all while visibly engaging the institutions that impact neighborhood-level opportunity and supporting children’s expectations of success from an early age.

In NYC Kids RISE’s fourth year operating across the five boroughs, more than a quarter million elementary school students (nearly every kindergarten, first, second and third grader in public school) now have a financial asset for college and career training with funds that collectively amount to more than $42 million.

Read more about NYC Kids RISE and the Save for College Program and listen to stories from partners who helped build the platform during its pilot phase from 2017 to 2022. You can also view recent articles in the New York Times, Fast Company, the Wall Street Journal, and the NYCHA Journal; and read more about NYC Kids RISE theory of change in a report by the Urban Institute.

Learn more about NYC Kids RISE at nyckidsrise.org

Position Summary:

NYC Kids RISE is seeking a talented Senior Manager of Social Media & Multimedia Content Production. They will harness emerging technology to showcase the Save for College Program as a universal community-driven wealth building platform for New York City neighborhoods, amplifying best practices and reinforcing city and community-wide expectations of educational and economic success and the sharing of social and financial capital.

As a skilled multimedia story producer, they will co-create authentic spotlights reflecting and connecting diverse stakeholders across neighborhood ecosystems, including students, parents/guardians; school communities; community-based organizations; civic, anchor, business, and faith-based institutions, and government and philanthropic partners. Beyond traditional community management, the Senior Manager will leverage social media for cultivating diverse champions, elevating local leadership, fostering learning communities, “showing” the Save for College Program model (and its various pillars) in action to generate ongoing momentum toward shared goals.

The Manager will report to the Managing Director of Communications while supporting teams across the organization to advance organization-wide communication objectives.

Responsibilities will include, but not be limited to:

Content Capture

• Use emerging technologies to capture best quality multimedia audio and visual content optimized for social media and other digital communications channels, including still photos and video, on site at community events and spaces.
• Lead and record interviews with diverse community stakeholders.
• Manage secure content storage, organization, and transfer for easy future access.
• Support staff and external stakeholders to capture and send quality content.

Story Production

• Co-develop creative story concepts, scripts, and storyboards for multimedia stories in partnership with staff and community stakeholders.
• Edit audio and visual content into compelling narratives centering authentic community voices, distilling complex financial empowerment ideas into accessible clips.
• Collaborate on design of social graphics, motion graphics, and other basic animations in alignment with organizational branding.
• Produce multimedia content for a range of purposes, including fundraising, educating, engaging, and movement-building with diverse audiences.

Social Media Community Management

• Manage posting all paid and organic content to NYC Kids RISE social media channels, including reposts, reels, ads, comments, and collaborations.
• Collaborate on writing copy and captions for social media and videos.
• Expand NYC Kids RISE reach on platforms (Instagram, LinkedIn, Facebook, YouTube).
• Maintain a dynamic presence through regular posts and real-time engagements.
• Monitor, moderate, and add comments on social media, helping escalate questions or suggestions to the right staff or stakeholders.
• Co-create and help moderate communities on social media. Help cultivate social spaces to serve as pipelines for stories, ambassadors, and ideas.
• Follow and engage with partner organizations, community influencers, and thought leaders on social media. Identify opportunities to collaborate on or amplify content.
• Leverage relationships with influencers and thought leaders to share Save for College Program opportunities in authentic online communities, such as social media parent groups and Alumni message boards.
• Gather community feedback and monitor sentiment on social media to help drive improvements in audience targeting, messaging, and NYC Kids RISE programming.
• Track emerging social media best practices and advancements in social media platform features to make recommendations.

Content Strategy

• Collaborate on a content calendar that elevates multimedia stories representing each Save for College Program pillar and stakeholder group equitably and balances responsive and evergreen content on social media.
• Work with team members who manage language access to ensure social media content is designed to engage culturally diverse, multilingual stakeholders in the Save for College Program—including students, families, schools, businesses, community organizations, institutions, and neighborhoods. Ensure content is optimized for translation into multiple languages using social platform translation tools and with translation vendors.
• Help identify trends in social media analytics and analyze results.
• Support teams to create, share, and maintain social media toolkits for community partners to use.
• Track organizational events calendars to capture and curate responsive social content.
• Manage social media and multimedia projects and track progress to goals.

Skills & Competencies

• Minimum of 3-5 years experience in social media marketing or content development, including experience using social media to represent and enhance the online voice and presence of institutions, companies or organizations.
• Demonstrated ability to capture and create a diverse range of original content (photo, video, graphics, etc.)
• Experience using design programs to create social media assets, including Adobe Creative Suite, and capturing and editing quality photo, video, and audio content.
• Fluency in creating content for a variety of social media and other digital media platforms, with careful attention to differences in style and format of each.
• Ability to use an organizational voice while adopting a social-first tone.
• Keen interest and experience in storytelling and sharing the diverse perspectives of stakeholders across platforms.
• Knowledge of social media best practices and trends, especially for brands and organizations.
• Familiarity managing online communities, including moderating comments, answering inquiries and facilitating dialogue.
• Proven ability to work with people from a variety of backgrounds and experiences.
• Interest in increasing educational opportunities and long-term financial security for low-income New York City families.
• Strong organizational skills with an attention to detail; capable of multi-tasking and meeting tight deadlines.
• Based in the New York City area, able to commute across New York City neighborhoods for content capture, and willing to work some evenings and weekends, as needed.
• Interest in collective impact and neighborhood-level change.
• Proven ability to work with people from a variety of backgrounds and experiences.
• Bilingual (written and verbal) in Spanish or one of the following: Arabic, Bengali, Chinese, French, Haitian Creole, Korean, Russian, Urdu, a plus.

NYC Kids RISE currently maintains a hybrid work environment where staff work both from home and in the office, as determined by the staff member's preferences as well as the needs of our organization and the specific responsibilities of individual roles and teams. This role holds responsibilities that will need to be performed in-office and at partner sites and community events throughout New York City. Our offices are based in Long Island City (Queens, NY).

To apply, a cover letter, resume, and example of multimedia or social media content from the candidate’s portfolio are required. Incomplete applications will not be reviewed. Please list the name of the position, “Senior Manager, Social Media and Multimedia Content Production” in the cover letter and apply here. This is a full-time position. Compensation is set at $95,000-$110,000.

NYC Kids Rise is an Equal Opportunity Employer. We do not discriminate in employment on the basis of basis of gender, religion, race, creed, color, national origin, citizenship status, age, disability, marital status, caregiver status, sexual orientation, gender identity or expression, military status, unemployed status, or any other characteristic protected by law.

Benefits Summary

New York City Kids RISE seeks to create a work environment where all

employees can thrive. To help meet this aim, we provide a robust wellness,

paid time off, and retirement benefits package to all eligible employees.

Paid Time Off

All full-time, non-temporary NYCKR employees receive paid time off:

• Vacation days:
• Up to 15 vacation days per year based on start date in years 0-2
• 20 days per year in years 2-5
• 25 days per year in years 5+
• 5 personal days per year
• Up to 8 sick days per year based on start date
• 12 Recognized Holidays
• Winter break: the week between Christmas and New Year
• Summer break: The week that contains Independence Day

Sabbatical Leave: After five (5) years of consecutive employment, regular full-time employees may choose to take a fully paid sabbatical lasting consecutive twelve (12) weeks. After achieving this eligibility status, sabbatical may be taken every five (5) years.

Wellness

All eligible employees receive the following wellness benefits:

• Medical insurance is made available to all regular full-time NYCKR employees through Oxford Health Insurance. NYC Kids RISE currently offers two plans through Oxford: a Gold and a Platinum plan.
  • The Gold plan premium, for employee, spouse and/or dependents, is entirely covered by NYC Kids RISE.
  • The Platinum plan requires a 15% contribution, for its premium, from the employee that selects this option.
• Dental ($2K maximum), Vision, Life, and Long Term Disability for NYC Kids RISE employees is provided through Principal.
• NYC Kids RISE offers two types of FSA accounts to allow pre-tax contribution toward healthcare and dependent care costs.
  • A Healthcare FSA. NYCKR contributes $500 toward Healthcare FSA accounts for participating employees.
  • A Dependent Care FSA.
• Commuter Benefits allow employees to use pre-tax dollars to pay for their commutes.
• NYC Kids RISE employees also have access to an Employee Assistance Program (EAP) to support with services including counseling, legal, financial, identity theft support, and more.

Retirement

NYCKR offers its employees the opportunity to open a 401(k) or ROTH account after one year of service; as well as an employer match of up to 4% (100% on the first 3%, +50% on next 2%).