Digital Media Specialist

Who We Are:

The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. The Animal Legal Defense Fund accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are held accountable for their crimes, supporting tough animal protection legislation and fighting legislation harmful to animals, and providing resources and opportunities to law students and professionals to advance the emerging field of animal law.

Role Description:

The Digital Media Specialist bears primary responsibility for maintaining content on aldf.org and other subsites, and building emails blasts, online action centers, and online forms as necessary.

How You Will Make a Difference:

Digital Advocacy Platforms (50%):

• Build and execute online campaigns (including mass emails, online action centers, online forms, SMS, click to call, and social sharing) to assure that all online communications are optimized for conversions, on brand, user friendly, and using best practices for their respective formats.
• Serve as a final check before sending campaigns and coordinate edits as needed.
• In cooperation with the Development team, manage online database of supporters, related to segmentation, tagging, list management, best practices, and reporting.
• Perform database syncing, updates, and analysis as necessary.
• Utilize reporting systems to track the results of online communications efforts for the Communications team and incorporate data analysis to optimize all digital performance components in online campaigns including open and click-through rates, subscription rates, and other relevant metrics.
• Stay up to date on industry trends and technological developments related to our digital advocacy and communication strategy.

Website (35%):

• Publish diverse legal and advocacy-driven content on multiple websites, utilizing multiple templates and complex taxonomy.
• Update webpages on a rolling basis, with information supplied by program departments.
• Maintain and organize image and video assets in our digital media library.
• Select, crop, and size photos for the website, following organizational photography standards.
• Serve as a final check before publishing and coordinate edits as needed.
• Perform daily maintenance, monitoring, and quality assurance of the website.
• Analyze and report on website metrics including traffic, downloads, and click rates, leveraging Google Analytics and Tag Manager.
• Provide insight and advice in team collaborations, with a focus on maximizing posts for use on the web and upholding content quality standards, emphasizing usability and UX, shareability, findability, style, and maintainability.
• Stay up to date on industry trends, technological developments, and UX strategies.

Intranet and Project Management Software (15%):

• Create Intranet posts as assigned, including uploading and embedding videos, news articles, staff announcements, graphics, and other apps as needed.
• Develop and execute workflows and automations for the Communications team using project management tools such as Asana.
• Assist Human Resources with maintaining staff directory, onboarding assets, internal newsletter distribution, and associated tasks.

Requirements

We Are Looking for Candidates With:

Technical:

• Experience with WordPress required.
• Experience with an email platform such as EngagingNetworks, MailChimp, etc. required.
• Experience with Digital Advocacy platforms like EveryAction and Phone2Action preferred.
• Proficiency in HTML is required.
• Experience with CSS and JavaScript preferred.
• Experience with data analytics platforms such as Google Analytics and Tag Manager required.
• Experience with Adobe Creative Suite, Microsoft SharePoint, and Asana a plus.

Professional:

• Minimum 2 years of relevant experience.
• Demonstrated ability to maintain attention to detail.
• Highly organized, with the ability to manage multiple projects and priorities.
• Able to work effectively in a fast-paced, multi-tasking, collaborative team environment.
• Must be goal-oriented, self-motivated, creative, highly-flexible and adaptable to change.
• Demonstrated interest and passion for digital technology.
• Background in animal protection and demonstrated commitment to the mission of the Animal Legal Defense Fund preferred.

Education

• Bachelor’s degree in communications, marketing or other related field. In lieu of a degree, a minimum of 3 years of relevant digital media experience may be considered equivalent.

Additional information:

This role is included in a collective bargaining unit that is represented by the Nonprofit Professional Employees Union (NPEU). Certain terms and conditions of your employment, including wages and benefits, have been negotiated with the Union and are included in a collective bargaining agreement between ALDF and the Union

This is a U.S. based position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Hired individuals will also be required to provide a personal United States address and to work primarily from that address.

We are asking all staff to be fully vaccinated against COVID-19 as defined by the CDC and present acceptable proof of vaccination by the date of hire as a condition of employment, subject to any applicable state or local laws. We will consider requests for reasonable accommodations or exemptions from this policy in accordance with applicable laws.

The Animal Legal Defense Fund (ALDF) is an equal opportunity employer and committed to providing an employment environment which is welcoming of persons from diverse backgrounds and free from unlawful discrimination and harassment, and in which all legal rights of our employees are recognized and protected. ALDF conducts all internal and external operations, programs, and employment-related decision making (including hiring decisions) without regard to actual or perceived race, ancestry, color, religion, national origin, citizenship, immigration status, sex or gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, political affiliation, disability or medical condition (including physical, intellectual, or psychiatric), sexual orientation, marital status, military or veteran status, genetic information, age, or other protected category, and in compliance with all applicable federal, state, and local anti-discrimination and anti-harassment laws.

Consistent with the organization’s mission, our offices and events are free of animal products and byproducts.

Please submit a cover letter with the application describing your interest and qualifications for the position. The application deadline for this position is November 30, 2024. Applications will be reviewed on a rolling basis.

Salary and Benefits:

• Starting annual salary of $69,258 for most geographic locations.
• For candidates located within 25 miles of Washington D.C., Cotati, CA, and Los Angeles, starting pay is $72,903
• For candidates located within 25 miles of New York City and San Francisco, starting pay is $76,549

To ensure salary equity, we do not negotiate salary outside of the published starting rate. Rate is determined by role, using set geographical factors;

• Comprehensive health care, dental, life, and vision benefits (100% employer paid).
• Flexible Spending Account (FSA) and Dependent Care Account (DCA) are also available.
• 192 hours of PTO.
• 19 paid holidays.
• 1-month paid sabbatical after 5 years of continuous employment.
• 16 weeks paid parental leave.
• 401k plan with a 5% employer contribution after one year of employment.
• Casual office environment for positions based in Cotati, CA, including companion animals, and remote-friendly workplace.
• Alternative work schedules (at manager’s discretion).
• Maintaining a healthy work/life balance is a core value for the Animal Legal Defense Fund.