Managing Director, Brand Campaign

Location: Tampa preferred, Florida mandatory

Salary Range: $130-$140K

Reports To: Chief Executive Officer (CEO)

Position Summary:

The Managing Director, Brand Campaign will play a pivotal role in developing, leading, and executing a high-impact brand campaign that advances Live Wildly's mission to preserve a balance between ecology and economy in the State of Florida. This senior leadership position will oversee a variety of brand initiatives, from large-scale awareness campaigns to community-based activations, and will work closely with cross-functional teams to ensure that all branding efforts align with the organization’s core values and objectives. The ideal candidate will be a strategic thinker, a creative innovator, and a proven leader with a deep understanding of Florida and nonprofit marketing.

Key Responsibilities:

1. Brand Strategy Development
   • Lead the execution of the organization’s overall brand strategy to increase visibility, awareness, and engagement in line with Live Wildly’s conservation and public engagement mission.
   • Define key messaging, positioning, and target audiences to ensure consistent and impactful communication across all platforms.
   • Collaborate with leadership to integrate brand strategy into organizational goals and influence both short- and long-term planning.
2. Campaign Leadership
   • Oversee the conceptualization, planning, and execution of large-scale brand campaigns that raise awareness of protecting wild Florida for people and nature.
   • Drive the creative process for campaigns, from ideation to execution, ensuring they resonate with diverse audiences and inspire action.
   • Develop and manage campaign budgets, timelines, and resources to ensure efficient and effective delivery.
   • Monitor campaign performance and make data-driven recommendations to optimize future efforts.
3. Brand Partnerships
   • Identify, pursue, and own (or identify the right owner) partnership relationships with academic, industry, and philanthropic partners that drive meaningful impact outcomes for all parties and wild Florida
   • Seek out opportunities to meet additional business or impact goals for our partners and craft tailored cultivation strategies to engage and inspire them to support our mission of a balanced and resilient Florida.
4. Cross-Functional Collaboration
   • Work closely with conservation science, communications, storytelling and advocacy to ensure alignment across all channels and initiatives.
   • Foster collaboration with external partners, agencies, and influencers to amplify campaign reach and impact.
   • Lead the digital marketing/creative team in integrating social media, email, and web strategies into campaign execution.
5. Leadership and Team Management
   • Lead and mentor a team of marketing and communications professionals, providing guidance and support in their professional development.
   • Build a culture of creativity, accountability, and excellence within the brand team.
   • Ensure team deliverables are met on time, within budget, and to a high standard of quality.
6. Advocacy and Public Relations
   • Serve as a key spokesperson for the organization’s brand, advocating for general public inspiration, education and activation of and for wild Florida.
   • Cultivate relationships with journalists, media outlets, and influencers to garner positive media coverage and elevate the organization’s profile.
   • Ensure that all communications align with the nonprofit's core values and environmental priorities.
7. Data and Reporting
   • Develop and maintain performance metrics to measure the success of brand campaigns and assess impact.
   • Regularly report on brand health, campaign results, and insights to leadership and stakeholders.
   • Utilize analytics and audience feedback to continuously improve messaging and campaign strategies.

Qualifications:

Education & Experience:

• • Bachelor’s degree in related field.
  • 8-10 years of experience in brand management, marketing, or communications, with at least 5 years in a senior leadership role.
  • Experience working in or with nonprofit organizations, especially in the environmental or sustainability sectors, is highly preferred.

Skills & Competencies:

• • Deep understanding of branding, campaign development, and integrated marketing communications.
  • Exceptional leadership, team-building, and mentoring skills.
  • Proven ability to manage complex, multi-faceted campaigns from start to finish.
  • Excellent communication skills, both written and verbal, with the ability to engage a wide range of stakeholders.
  • Experience working with digital platforms, social media, and modern communication technologies.
  • Strong project management skills with a results-driven approach.

Personal Attributes:

• • Passionate about environmental causes and committed to the mission of the organization.
  • Creative and innovative thinker, able to develop fresh and engaging campaign ideas.
  • Strong analytical skills with the ability to derive insights from data and make strategic decisions.
  • Collaborative and diplomatic, with the ability to build relationships and influence others.
  • High level of integrity and professionalism in representing the organization.

Travel and Work Flexibility:

• • Ability to travel locally and occasionally nationally to attend meetings, site visits, and events.
  • Ability to work occasional evenings and weekends, as required by program needs.

*To apply for this position, please submit a resume and cover letter. Applications without a cover letter will not be reviewed.

*Please note that Live Wildly will review applications in the new year.

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• FSA plans

About Us: At Live Wildly, we’re small but mighty. We aim to make an impact far greater than our size and fearlessly embrace and tackle challenges. We celebrate our successes and our failures, using the learnings for continuous improvement. Live Wildly’s mission is to raise awareness of and resources for resilient, protected corridors starting in Florida. We believe the Florida Wildlife Corridor is at the core of a state-wide conservation network that is needed to ensure economic prosperity and ecological balance.

EEO Statement: At Live Wildly, we celebrate differences. We’re driven by a passion to challenge the status quo and invite productive discourse. We actively listen to diverse perspectives, understanding that each person's unique experiences have shaped their insights and contributions. Live Wildly is committed to creating and nurturing a diverse and inclusive workplace. Because of this, we’re reaching a broader audience in all our efforts, enriching our work with greater impact and purpose.