Social Media & Marketing Manager

Job Type: Full-Time, Salary, Exempt

Compensation Range: $75,000 to $85,000 annually

Benefits: 100% employer paid group medical, vision, and dental insurance.

Work Location: In-person at our San Francisco offices and studios. Occasional travel nationally.

Position Summary

Reporting to the Executive Director, the Social Media and Marketing Manager is responsible for the development and successful execution of a strategic social media and marketing plan that supports WAM’s external storytelling, increases WAM’s presence, grows WAM’s program enrollments and drives audience engagement. This role is responsible for creating compelling social media content and digital campaigns as well as regular newsletters and website content. This position will work in partnership with program staff across the organization to produce compelling marketing content to support the programs and initiatives for each department.

Primary Objectives and Responsibilities

• Create and execute a marketing schedule for social media, email newsletters, and all other types of communication assets.
• Develop engaging daily content on WAM’s social media platforms – Facebook, Twitter, Instagram, TikTok, LinkedIn, Threads and others - that effectively communicate WAM’s voice and optimize engagement, including hashtags, geolocation, and other strategies/trends.
• Create digital content, capturing photos/videos, generating graphics for social media channels, website, educational materials and newsletters.
• Produce weekly to bi-monthly email campaigns in Mailchimp or similar platform. Ensure consistent strategy, accuracy and consistency.
• Identify target audience segments and develop targeted marketing strategies tailored to donor, student, educator, ally segments.
• Research, develop, and maintain third party promotional partnerships and relationships (sponsorships, etc.)
• Manage donated Google Ads/other donated advertising
• Work in collaboration with the contracted web design and development team to manage website updates.
• Manage and expand WAM’s media list, cultivating strong relationships with journalists, bloggers and influencers.
• Ensure that press releases are created/launched as needed in conjunction with general marketing schedule.
• Create events and monitor ticket sales utilizing platforms such as Eventbrite,, or similar platforms.
• Work with graphic design consultants as needed for projects that require additional support, ensuring that the products are of the highest quality and that they adhere to the WAM image/brand.
• Provide event support as needed.
• As needed, assist with the managing of vendors/contractors/external agencies relevant to marketing.

Qualifications

• 4 to 5 years of experience in marketing and communications
• 4-5 years of experience in creating and designing compelling social media content and digital campaigns. Video and photo capture/editing required.
• 4-5 years of experience working with social media platforms – Facebook, Twitter, Instagram, TikTok, LinkedIn, etc. and digital marketing tools like Mailchimp, Hootsuite, WordPress and Eventbrite.
• Demonstrated experience managing a daily social media posting schedule.
• Bachelor's degree (or equivalent experience).
• Experience managing department budgets to organizational goals.
• Advanced proficiency with marketing tools, digital marketing, and related platforms.
• Advanced proficiency in market segmentation strategies
• Advance understanding of digital marketing tactics, graphic design, photo/video editing, Google Ads/Analytics.
• Experience with event production and campaigns.
• Ability to work under pressure in a fast-paced, energetic, and creative work environment and able to meet competing deadlines.
• Self-starter and able to handle multiple tasks concurrently.

Preferred Qualifications

• Videography and video editing experience
• Experience using professional photo/video cameras
• Event production and support experience
• Fun, engaging and compelling writing style - able to find creative ways to illustrate stories
• Experience and understanding of Google Ads and Google Analytics
• Strong analytical skills and data-driven thinking
• Experience specific to nonprofits, the arts, and/or STEM fields

Ideal Candidate Profile

• A team player - prioritizes “we” over “me” and rolls up sleeves to get things done!
• Ability to adapt to and prioritize many changing priorities.
• Self-starter motivated by WAM’s mission.
• Strong organizational skills.
• Exceptional attention to detail.
• Excellent verbal and written skills.
• Experience using diversity, equity, and inclusion frameworks to inform all decision-making.

Physical Requirements:

• Ability to stand, work, and travel from one location to another.
• Remaining in a stationary position, often sitting or standing for prolonged periods
• Prolonged periods working on a computer
• Communicating with others to exchange information
• Repeating motions that may include the wrists, hands and/or fingers
• Must be able to lift 15 pounds at a time.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

WAM is an equal opportunity employer and committed to a diverse and inclusive workplace. Applicants from the San Francisco Bay Area and who identify as Black, Indigenous, and/or people of color and trans/gender-expansive are strongly encouraged to apply.